235004421 Blackberry Pest Analysis

Mike Lazaridis founded RIM in 1984, while studying electrical engineering and computer science at the University of Waterloo. RIM was an electronics and computer science consulting business, that later focused on developing technology for the wireless transmission of data, such as email and text messages.

Pay Less." brand guarantee. The Canadian economy keeps on growing, headed by numerous produce and wholesale exchanges 2011. An alternate variable that would influence the outside environment of Target is the US financial development; the fast or moderate development may have a positive or negative effect on the business.

The PEST analysis helps to explain the critical factors in the organization's external environment. The factors include political, economic, social and technological. For Myer, these forces combine with the internal factors, and other external factors like competition. The Australian consumer goods retail market is worth $121 billion (IBISWorld, 2012) but is heavily fragmented. Myer is the third-largest company in the industry behind David Jones and Harvey Norman, but with $3.158 billion in sales holds just 2.6% market share (Myer 2011 Annual Report). This implies that competition is only one of many factors that can contribute to the company's results. This PEST analysis will help to identify the other major factors.

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RIM has a wide range of customers and established in many developed countries which can gain its brand image among its competitors. As RIM is responsible for innovation of high technology products, there is an effective R&D in RIM to make RIM stay competitive in smartphones industry. A strong relationship between RIM and its service providers showed one of RIM’s core capabilities.

- There are plenty of hardware component manufacturers for cellphones but BlackBerry’s operating system is complicated therefore it limits the number of software developers that will work with them.

Blackberry moments can be anything that makes somebody else’s day, that makes your day,that are just sweet moments that you always remember.” Tell us about one of your “blackberry moments” from the past five years.

Bed Bath and Beyond is struggling in the current market. This PEST analysis is aimed at determining what the major Political, Economic, Social, and Technological are in current business environment, and how these factors are affecting the Home Goods Retail industry. The modern polarized political sphere, especially in the United States, can mean that elections result in a massive change in policy, especially regulatory reforms on businesses. With an increasingly global and fluctuating economy, modern businesses need to be aware of everything from regional tax rates to international tariffs. Social norms are changing rapidly and are different from region to region, meaning that modern business’ needs to be aware of the social landscape they are operating in. Finally, the rate of technological growth is the highest it has been in the history of the Earth. All of these rapidly changing and nuanced factors need to be studied and well understood in order to run an efficient and effective modern business. All of these four factors are imperative in understanding why Bed Bath and Beyond is in its current financial situation.

Patents: After many years of research and development, particularly in the mobile communications market, BlackBerry has a strong patent portfolio. The estimated value of BlackBerry’s patents ranges from $2 billion to $5 billion.4

The purpose of the report is how good BlackBerry run in the radio and television broadcasting and wireless communications equipment manufacturing industry in Canada in terms of revenues, market share, and the corporation’s Strength and weakness. Also, the report will analyze the BlackBerry’s three corresponding competitors’ market share in the hope of predicting the firm’s future performance.

Research In Motion (RIM) is a Canadian multinational telecommunications company that designs, manufactures and sells cellular phones and other communication devices. RIM’s success started in August 1998 when they launched the inter@active pager 950. In 2003 RIM became one of the most recognized brand names with the introduction of their most popular device the BlackBerry. In June 2011, RIM announced that

In 2009 the company greatly improved usability by upgrading the screen on the phone and introducing a new user interface as well as improving web browsing controls. In 2009 RIM also announced the BlackBerry App World for easy purchase and downloading of BlackBerry compatible applications. (Research in motion, 2010)

BlackBerry is not just a phone, it is the power to do more and be more. The brand is the best available platform for mobilizing the business providing not just wireless email but business solutions to integrate mobile workers and important communications, information, business applications and back-end systems. In today‟s past faced life BlackBerry is the perfect tool to keep people connected to friends, family work as well as pursue their interests, all at the same time. BlackBerry products and services have been a significant contributor to the productivity enhancements ultimately reflected by the increase in profitability.

▪ BlackBerry product first launched in 1999 ▪ Wide range of Wireless Service Providers (AT&T, Verizon, Sprint and all major global providers) ▪ 41 Million units sold in 2009 ▪ 80+ Million units currently in use globally

smartphones, first dual-mode GSM/ WiMAX phone, first 3G Android phone, and first 4G LTE Android phone. Also, HTC Sense, launched in 2009, was a momentous breakthrough that revolutionized the mobile phone experience. Consistent innovative product launches also enhance the visibility of the company 's brand. The company 's significant R&D capabilities gives it’s a competitive edge to reach the market first with many industry leading innovations and features. Strong relationships with industry leaders The company has strong relationships with many technology companies and telecom service providers. It maintains strong long-term partnerships with technology industry leaders, including Microsoft, Google and Qualcomm, which serve as active labs of research and development and product evolution. For instance, HTC 's launch of the world 's first Windows Mobile smartphone and first Android smartphone is an example. These partnerships ensure that the hardware, software, and content management and delivery systems are united in seamless and intuitive ways. HTC 's products are currently sold through major carriers and local retail channels in major markets in Europe, the Americas and Asia.