3.1 Introduction This chapter reviews current literature. The original psychological, behavioural

2000 WordsApr 23, 20198 Pages
3.1 Introduction This chapter reviews current literature. The original psychological, behavioural theories will be reviewed in part one, in relation to adherence to procedures. Part two of the literature review explains the change procedures under the NEC3 contract as well as criticisms of the procedure, for which this project is seeking to find a framework. The aim of this chapter is to seek the main reasons for people’s behaviour and adherence, leading to a broader knowledge of the subject and to identify key items to be incorporated into the framework, making the procedure easier to follow. 3.2 Part 1: Non-adherence to Procedures 3.2.1 Non-Adherence and Conformity Oxford dictionary (2014) defines adherence as ‘Someone who supports a…show more content…
Rational conformity, a conformity behaviour, is a result of influences given by the conduct or attitude of the object, directed by judgement, thinking and reasoning (Song et al., 2012). However, Li et al., (2009) oppose this stating the effects of rational conformity can be information cascade, where individuals witness the actions of others and follow their behaviour regardless of what information they have. Consequently, rational conformity and information cascade is a herd behaviour, which is supported by Hu and Lai, (2013), examples of information cascades include fashion trends. Song et al. (2012) state that irrational conformity is a behaviour guided by instinct and intuition as a result of the object and, therefore, a herd behaviour, once again opposing previous views. Banerjee (1992), explains that in herd behaviour if there are some gains, even if these are minimal, arising due to choosing the same as everyone, everyone that choses the option will claim these gains matched the signal they had for choosing this. The result of herd behaviour leading to information cascade is outlined in Hu and Lai (2013) who agree with Banerjee (1992). The following example is used; if you have information about an android phone that suggests Android is better than iPhone, yet in the market the majority of phones sold are iPhones, you may become suspicious about the information you’ve
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