3 Year Marketing Plan for Company G Essay

Armani Blair Hair Collection (ABHC) is a company that was started after the founder Armani saw the need for convenient hair styles on the Howard University campus. Armani has always had a passion for beauty specifically hair, however during her matriculation at Howard she saw the need for wigs. ABHC specializes in 100% virgin single donor hair extensions, lace closures, frontals, and luxury wig design. Armani believes in making women feel beautiful through the specialized nature of her products. She also emphasizes hair as an expression of self art. According to Ebony.com “with the emergence of the “natural hair movement” (which has contributed to a 26% decline in relaxer sales)” as a result women begin to use weave extensions as a way to protect their natural hair. Figure 1 shows the increase in the demand of wigs and extensions over the last few years. Also celebrities help to market the glamour of wearing extensions and wigs.

This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store.

Get one of these Flat Irons and make an implication on the hair as there are improvements in quality of the hair follicles and impressive results are seen when this device is implied with use which is positive and actually looks to get you to change the way your hair is managed and you can just trust on the results as time progresses to get the best and most wanted assertions you care about.

Threat from Buyers: Buyers hold an advantage in our current market plan. To maintain the perception of exclusivity with our new product line, we are limiting the number of retailers who carry the line to a few high end stores. This limit gives some power to these retail chains. To balance some of this power, we will seek contract limitations and agreements with these retailers. Currently Company G offers average credit to these buyers however Company G can offer better credit terms to these intermediaries if needed.

3) Capitalize on the renewed strength on the brand name by extending it to other mens’ grooming products.

It might interest us to know that they market other devices in the internet that should give more significant benefits when it comes to restoring the physical appearance and health of the hair.

The saleswoman went on to share her “papa’s” words of wisdom, “If you buy something cheap, you must spend tons to keep replacing it. But if you pay the right amount, it will not need replacements.” She then showed all the pros of the Royale versus ceramic and regular flat irons. She even provided various product colors, design types, and additional items. I had to admit I was sold, besides I wouldn’t be paying for it. I thought it could do wonders for my transitioning to natural hair, plus my mother has four daughters, so why not buy? I was practically on my knees begging, “Oh, please. Please, please, please, please, please buy it!” Her answer without even thinking was, “No.” I replied, “You have four daughters, plus yourself, so it won’t go unused.” She rolled her eyes and said, “What did I say?” then gave me “the look”. Feeling unloved, I was quiet the rest of the shopping

If you are looking for a way to get straight, silky looking hair, you should consider getting a GHD hair straightener. These types of straighteners are not the ordinary hair straighteners that you find in your local drugstore. GHD hair straightening involves the use of professional products that will give you straight hair without doing any damage to your hair in the process.

DAFNI, “the first and only patented ceramic straightening brush”, is another challenging competitor (dafnihairus.com). DAFNI is a private held company in the United States (www.linkedin.com). Sharon Rabi, the CEO, worked together with her father who is a senior electrical engineer, Kobi, to create a new innovation of hair flattening product for three years, then so-called it after Sharon’s younger sister (dafnihairus.com). They officially launched this new hair equipment in 2015, and got a high attention from the customers. “A video of Sharon straightening her hair in minutes using her DAFNI brush was viewed online more than 120 millions times and shared more that 2 million times”

This means it is made of the best materials, has all of the needed features, and will last for a very long time. GHD and Amika both make very good flat irons. No matter which brand you are looking at, avoid ones made of plastic. Avoid ones that are priced extremely cheap as well. If they can afford to sell a hair straightener for an incredibly low price, they are sacrificing quality some place. Buying a cheap flat iron will more than likely cost you more in the end. You will either not like the results you are getting, or it just won’t hold up. Then you are purchasing a salon quality one at a higher price after all, and the money spent on the first one will have been a

The dual Ion Function which this phenomenal product has brought to life, will render you the top-notch shiny hair you want along with a voluminous effect that’s just breathtaking and awe-inspiring. It boasts an AC Motor that can last for over 2,000 hours of quality and epic performance along with 125 volts and 1875 watts of power that will dry your hair with its air of over 80+ mph. It has an ergonomic design that guarantees comfort during the time you use it, it has multiple heat settings to accommodate every type of hair, it has a cold shot button to dry your hair with cold air rather than heat, and it also has a filtration system to minimize your use of energy. This wondrous model will simply leave you speechless and wanting

The company 3M is a diverse company that was incorporated on June 25, 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels, including directly to users and through wholesalers, retailers, jobbers, distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co," n.d., para. 1) The company head quarters is located in St. Paul Minnesota, however 3M has locations all over the United States. 3M is best known within the consumer industry with brands such as Post-it, Scotch, Scotch-Brite, Filtrete, O-Cel-O, Nexcare, and Command. “3M is one of 30 companies in the Dow Jones Industrial Average and also is a component of the Standard & Poor's 500

Founded in 1984, Haier Group is a multinational consumer electronics and the world’s leading white goods home appliance manufacturers. It is headquartered in Quingdao, China and it designs, promotes, manufactures, and sells products such as washing machines, refrigerators, and air conditioners… Hair Group is considered as a great example of a company that was almost unknown to an active company that earned its way to the international arena. At first, the company was in a poor condition: unskilled workers, inferior product quality, and low productivity. Financially, it was terrible. Haier Group success was not easy; it was a combination of hard work, initiatives and passion. Zhang Ruimin, Chinese businessman and Chief Executive Officer

To keep up with the marketplace technology which will allow HFCU to increase efficiency within the branch, lower overhead, and provide an alternate option for our members for convenience

The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.