3301 Mkt Exam 2 Questions

2365 WordsOct 10, 201210 Pages
STUDY Before the Exam Question 1 Macy's is considered which type of organizational customer? Answer | | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. | 2 points Question 2 "From a marketing perspective, product quality primarily depends on, " Answer | | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer's specific requirements and needs. | | | the features of products offered by competitors. | 2 points Question 3 ______ are a boom-or-bust business. Answer | | Accessories | | | Professional services | | | Installations | | | Specialty | | |…show more content…
| | | requires that all warranties cover at least a one-year period. | | | says that producers must provide a clearly written warranty if they choose to offer any warranty. | | | All of these alternatives are correct. | 2 points Question 19 The law which focuses on the protection of trademarks and brand names is Answer | | the Lanham Act. | | | the Magnuson-Moss Act. | | | the Uniform Product Code Act. | | | the Federal Fair Packaging and Labeling Act. | | | None of these is a good answer. | 2 points Question 20 "At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint? " Answer | | Dependability in use | | | Economy of purchase | | | Improvement of earnings | | | Convenience | 2 points Question 21 "A ""universal product code"" (UPC): " Answer | | "identifies a product with a

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