STUDY Before the Exam
Macy's is considered which type of organizational customer?
| | Producer. | | | Intermediary. | | | Government. | | | Nonprofit. |
"From a marketing perspective, product quality primarily depends on, "
| | the price of a product. | | | a product working as it is supposed to work. | | | quality control procedures used during manufacturing. | | | the customer's specific requirements and needs. | | | the features of products offered by competitors. |
______ are a boom-or-bust business.
| | Accessories | | | Professional services | | | Installations | | | Specialty | | |…show more content…
| | | requires that all warranties cover at least a one-year period. | | | says that producers must provide a clearly written warranty if they choose to offer any warranty. | | | All of these alternatives are correct. |
The law which focuses on the protection of trademarks and brand names is
| | the Lanham Act. | | | the Magnuson-Moss Act. | | | the Uniform Product Code Act. | | | the Federal Fair Packaging and Labeling Act. | | | None of these is a good answer. |
"At Home Depot, a customer can purchase a gallon of one-coat paint that contains the ingredients for both a primer and a color. What is the primary economic need being satisfied by this type of paint? "
| | Dependability in use | | | Economy of purchase | | | Improvement of earnings | | | Convenience |
"A ""universal product code"" (UPC): "
| | "identifies a product with a