CASE #4: 3M Canada: Industrial Business Division
PROBLEM RECOGNITION
* The target is to increase growth rate from 3-5% to 12-15% in 18 months * OEM market is mature with limited prospects of expansion * Ultimately shifting overall focus from OEM market to MRO market * High unfamiliarity and low exposure to the MRO market * IBD’s share of distributor sales was 2% of distributors’ revenue * Transitioning focus from Special and Niche accounts to Large National accounts * OEM is a volatile customer group influenced by the economy and inflation
SITUATIONAL ANALYSIS
Strengths: * Highly diverse product line and product development serving the industrial markets (seven divisions) * Continuous net
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MAJOR ALTERNATIVES
* Manage replenishment process by putting in place an effective supply chain process * Must implement a good logistics program within the company to put in place just-in-time therefore leading to a decrease in the cost since price of goods constituted only 39% of the total cost * Cutting the amount of money used on logistics would mean that there will be more money to use elsewhere * Enhance values as seen by customers through post-purchase service/technical support * Allows for customers to see that there is more value in purchasing with 3M * Creates a bond with the customers to ensure that they will be provided with premium service * Offer total solutions to customers by breaking up product discipline that current stand within the company * Not focusing on “what to sell” but changing a focus to “how to sell” * Create a well-rounded sales team that could sell to National accounts as a whole creating a total solution, one stop shopping for
* Growth rate is higher than the industry’s growth rate for each of last 10 years.
Ohmeda’s current distribution system and sales organization is not well suited to implement Rountree’s new business strategy. The new corporate strategy calls for growth in high technology product lines and the current dealership channel is more suited to goods that require less education and information. In summary, the market trends combined with our changing corporate strategy will require Ohmeda to change the distribution channel and structure of the sales force. In the short run, this will require a transition period and an investment to reorganize Ohmeda’s sales force for long term growth. In the long run, we believe this consolidating market will be heavily specialist orientated. Due to these facts we recommend a dedicated
to encourage collaboration in order to improve customer satisfaction by meeting customer needs, providing timely delivery, and promoting exemplary customer service
In response to a loss of clientele to competitor firms, Ken Winston (C&B’s Boston Sales Office Director) assembled the five most successful salespeople into a Key Accounts Team (KAT). Having previously enjoyed the autonomy of selling a diverse array of products to their own clients, these five ‘Generalists’ would now ‘Specialize’ only in one specific
and the sale of noncore assets were common. Moreover, in anticipation of sluggish sales in the
In terms of selling strategy Page believes that individuals should sell the way that their specific consumer buys. Focusing on this statement, Page describes, in the first section, the seven generations of selling which are: 1) Tellers who mainly focus on explaining the features of the product, 2) Sellers are individuals that listen first and talk second, 3) Hunters are individuals that focus on beating the competition,
The Minnesota Mining & Manufacturing Corporation (3M) was founded in 1902. It reported sales revenues of $16.7 billion during the year 2000. These revenues came from 3M's six business divisions: industrial; transportation, graphics, and safety; healthcare; consumer and office; electro and communications; and specialty materials. All business divisions were profitable in 2000. The same year, the company made more than 60,000 products and about $5.6 billion sales came from products that had been introduced during the prior four years and
business purpose. All-in-all their promise is to have the best quality in customer service with a
The company 3M is a diverse company that was incorporated on June 25, 1929 with presence in more than 10 industries alone. “3M products are sold through a number of distribution channels, including directly to users and through wholesalers, retailers, jobbers, distributors and dealers in a range of trades in a number of countries worldwide” ("3M Co," n.d., para. 1) The company head quarters is located in St. Paul Minnesota, however 3M has locations all over the United States. 3M is best known within the consumer industry with brands such as Post-it, Scotch, Scotch-Brite, Filtrete, O-Cel-O, Nexcare, and Command. “3M is one of 30 companies in the Dow Jones Industrial Average and also is a component of the Standard & Poor's 500
SERVICE. We are committed to providing the best experience and enjoy positively interacting with everyone we meet. We genuinely care about every customer we see and do our best to find solutions to any problem that might come our way.
The company needs to distribute stock from the warehouse to the stores every week, and costs will be incurred in doing so. Since NEXT has decreased in non-current assets; in particular Property, Plant and equipment, they would need to increase the productivity and space in order to operate in warehouses and distribute stock out to additional stores nationwide. Therefore, costs will be incurred when training the work force, and in order to meet the demands of consumers, wages and salaries will increase in time.
Will ensure that all parts of our business work together cohesively to deliver customer-centric outcomes to support the initiatives in our Future Strategic Business Plan.
Using design for logistic will reduce shipping and inventory cost because handling cost, space per product usually decrease; revenue per square foot usually increase.
This will make it easier for clients to buy from TRO relative to their competition. This scenario of course assumes that TRO offers superior products to their competition.
The topic selected is (Strategic Procurement & Supply Chain Management). For this study, we have selected Toyota Motor Corporations as our company of choice. Toyota is without doubt the best in the world, with its many philosophies and principles on how to make the best out of the least; JIT, lean production and elimination of waste and the desire for continuous improvement are just a few ways how Toyota has become the best in the auto industry. Toyota as a name, a company, and as a brand has become synonymous with Quality.