The principal aim of this research project is to pertain academic theories and knowledge about the market research in order to explore 3M health care, drug delivery system division (DDSD) key competitors and to determine key success factors for winning contracts for oral dosage forms and Phase III trial research for 3M (DDSD) in Europe.
2. Project Objectives:
The objectives of this project are: * To explore contract pharmaceutical manufacturing and packaging market. * To identify, the European contract pharmaceutical market. * To explore the competitive advantage of European contract pharmaceutical market. * To determine the selection criteria for pharmaceutical companies for outsourcing. *…show more content…
Recently 3M Europe DDSD is engaged in the manufacturing of valves, tablets , liquids and filling of inhalers for Meda but fail to get new contracts for oral dosage form particularly tablets and capsule in Europe despite their strong network, innovations and packed logistic and marketing services.
3.3: Company overview:
3.3.1: 3M
3M is a diversified technology company serving customers and communities with innovative products and services. 3M is a worldwide company having a turnover of more than $25 billion, have an operation in more than 60 countries, sold product in more than 200 countries and more than 79000 employ work for 3M worldwide(3M, 2009). 3M has more than 35 business units (3M, 2008).
3M serve the customers through six business segments which increase speed and efficiency by sharing technological, manufacturing, marketing and other resources (3M, 2009).
3.3.2 3M health care:
3M health care is a global leader offering innovative products and solution for medicals, health information management, drug delivery and food safety. 3M Corporation is considered one of the most innovative companies in the world due to its effective knowledge management system (Brand, 1998). 3M health care provide world class manufacturing and packaging technology that help promote
- Good Essays
Marketing Strategy - Analyse Competitive Dynamics in Pharma Industry
- 5450 Words
- 22 Pages
ten pharmaceutical companies. His most recent role was Strategic Planning Director for Astra Pharmaceuticals, where he was responsible for strategy development, which enabled him to gain first hand experience within the world’s key pharmaceutical markets. His primary research
- 5450 Words
- 22 Pages
Good Essays - Better Essays
Pharmaceutical Industry Ethical Practices
- 13569 Words
- 55 Pages
| Ethics in Corporate Society | | PHARMACEUTICAL MARKETING-the growing ethical concern? Analytical Report | | | Madiha Raza Noama Naeem Sheikh Zargham Zaigham LETTER OF AUTHORIZATION November 5, 2011 Dear Readers, As students of BBA, our course instructor of Ethics in Corporate Society, Ms. Tania Danish authorized us to make a report on the “PHARMACEUTICAL MARKETING-the growing ethical concern?” We were required to make a report in accordance to our learning in the course
- 13569 Words
- 55 Pages
Better Essays - Better Essays
Exploring Corporate Strategy - Case
- 164366 Words
- 658 Pages
Pharmaceutical Industry – global forces at work in the ethical pharmaceutical industry. TUI – competitive forces in the travel industry. HiFi – how can small players survive changing markets? Amazon (B) – latest developments in a successful dot.com. Formula One – developing the capabilities for competitive success in a hi-tech industry. Manchester United – clash of expectations in the football world. Salvation Army – strategic challenges
- 164366 Words
- 658 Pages
Better Essays - Better Essays
Marketing Management
- 130471 Words
- 522 Pages
Marketing Management UNIT -- I Unit No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Unit Title Marketing management – an introduction Marketing environment Marketing with other functional areas of management Market segmentation Market targeting and positioning Product management Brand management Pricing Channel design and management Retailing and Wholesaling Integrated Marketing Communication Advertising management Sales promotion Personal selling Public relations Understanding
- 130471 Words
- 522 Pages
Better Essays - Satisfactory Essays
International Management
- 67196 Words
- 269 Pages
The advent of social networking and other media has transformed the way citizens interact and how businesses market, promote, and distribute their products globally. The same can be said for mass collaboration efforts occurring through digital, online technology for the development of new and innovative systems, products, and ideas. Both social networking and mass
- 67196 Words
- 269 Pages
Satisfactory Essays