4.1: Case Study Protocol

Crisis communication is the most important aspect of external and internal organization communication. This type of communication ranges from image restoration campaigns to employee turnover. In the articles that I have analyzed, I discovered many examples of crisis communications and its importance. I will discuss the Bridgestone-Firestone Corporation's image restoration campaign and explain Benoit's theory of image restoration. Also, I will discuss how crisis communications fits into public relations models. Two examples for discussion will be how supervisors should convey bad-news to their employees, and group communication within employee turnover. My last example for this discussion will be Bill Clinton's image repair discourse.

Health care spending in the United States of America as a percentage of the economy has reached astonishing heights, equating to 17.7 percent. This number is shocking when compared to other counties; in Australia health care is 8.9 percent, in United Kingdom 9.4 percent, in Canada 11.2 percent. If the American health care system were to hypothetically become its own economy, it would be the fifth-largest in the world. While these statistics sound troubling, they lead us to look for answers about the problems surrounding our system. The first health insurance company was created in the 1930s to give all American families an equal opportunity for hospital care and eventually led to a nationwide economic and social controversy that erupted in the 1990s and continued to be shaped by the government, insurance companies, doctors, and American citizens. In this paper, I will go in to detail about the various opinions regarding the controversy, the history behind health insurance companies, and the main dilemmas brought out by the health care crisis. Greedy insurance companies combined with high costs of doctor visits and pharmaceutical drugs or the inefficient hospitals all over America can only describe the beginning to this in depth crisis. Recently, the United States health care industry has become know for the outrageous costs of insurance models, developments of various social and health services programs, and the frequent changes in medicinal technology.

The objective of this case is to understand the importance of crisis management. This case is intended to make the reader consider not only financial implications at the time of the event but the effects on the long term strategies of the organization. Also, the case urges participants to think about the consequences not only on the customer but on those within the organization as well.

One of the major problems facing our country today is the healthcare crisis. The inequality in our current healthcare system has created a huge gap in the difference between the level and the quality of healthcare that different people receive. Having an improved and reliable health care system available for everyone should be a priority that the government must make available. There are countries whose health care system meets the needs of the patients while there are countries whose health care systems need a great amount of overhaul for them to be able to attend to their patients. In this essay I will discuss the healthcare crisis and the differences in many countries

The subject of health care is a sore subject, one of the most debated topics in the United States of America today and it is also the source of a vast array of complex problems for the American people. Americans have seen an increase in the rates of uninsured Americans, an increase in the cost of health care, and a growth in profits for health care companies. Due to the problematic trends that have taken place in the health care system in the United States, many Americans have viewed it as “the health care crisis” (Obamacare Facts, 2015). During the administration of President Barack Obama, a new law was implemented in order to reform the United States’ health care system called The Affordable Care Act or ObamaCare or ACA.

The goal of this essay is to discuss the health care system in the United States. Another aim of this essay is to discuss the health policy, to improve, and to reduce inequalities. In the United States the private insurance system is a major provider of health care services, health care system is expensive and in many cases not efficient. This essay focuses on the patient Protection and Affordable Care Act, Formulating, Legislative, and Implementation stages.

The passage exhibits the 2010 Patient Protection and the Affordable Care Act (PPACA) in the U.S. that put the topic of health care reform and health care costs in the national spotlight again. Once employers starting abandoning in managing the care. The purpose of this paper is discuss the Health Care Reforms of the key issues, challenges, opportunities and is the health care reform good thing or not. The enactment of the health care reform comes from the path of dependence. The Health Care Reform, was passed by President Obama, this is a federal government’s role that is financed by delivering a health care system.

The paper is broken up in to three sections. In section one, we will discuss the problems with the American Healthcare system and we will try and clear up some of the often misrepresented facts about the healthcare problems and solutions to fix them. In section two, we will present some of the solutions being put forward to fix the healthcare system, including plans by both Presidential Candidates

The US health care industry is governed by the Affordable Care Act (Obama Care or ACA) which was enacted on 3rd March 2010. The Obama Care focuses on giving affordable and quality health care for all the USA citizens. Additionally, the reform focuses on reducing the expenditures of the health care, among other purposes (Balabanova 2118). This paper discusses the lessons other nations can learn from the US change, the costs and ethical issues connected to the reform, and the private and public solutions for the medical sector.

Many organizations have experienced some form of public relations problem or crisis. The severity of these public relations problems can vary from very minor to very serious. A public relations problem can arise from a number of areas including leaked information about the practices of a company that could be damaging to their business or sales. In addition a public relation crisis could be dealing with a human resource problem or exposure of poor treatment of employees

When a crisis occurs, it does not affect just one person, but can extend to the family and friends of the person in crisis. A crisis can also affect an entire community. Since the crisis affects many people, when defining a crisis, we must look at how the crisis affects the entire system. A system can be a family, a church or business, or an entire community (James/Gilliland, 2013). A systemic crisis can come in different forms, ranging from financial, like losing a job to a natural disaster, to a terrorist attack. The two systemic crisis situations chose are bullying and a workplace shooting.

US health care expenditures have been rising quickly over the past few years; it has risen more than the national financial system. Nonetheless a number of citizens in the US still lack appropriate health care. If the truth be told, health care expenditures are going to continue to increase; in addition numerous individuals will possibly have to make difficult choices pertaining to their health care. Our health system has grave problems that require reform, through reforming, there is optimism that there will be an increase in affordable health care and high-quality of care for America. Medicaid, Medicare and private sector insurances are all going through trials and tribulations because of

Responding to crises is an important part of organizational behavior today, especially because of the effects that have been seen in the previous crises involving prominent organizations such as BP and the Sandusky case. Ensuring that the company has some sort of backup plan when the company goes into the limelight on issues, is an important part of making sure that the stakeholders can be forgiving and go past the crises without much loss to the company. This paper is a case study of the crisis involving Smithville Industrial Chemical plant and the mistakes that they made in the course of the media coverage of the spill on White River.

Articles are written by various scholars and professionals in the public relations field and once approved by their peers, are published in this journal. Six comprehensive issues of the latest research and studies are published a year by a board of editors that are experts in the field. An article that was written by Kim Young titled “Understanding publics’ perception and behaviors in crisis communication: Effects of crisis news framing and publics’ acquisition, selection, and transmission of information in crisis situations” and published by Journal of Public Relations is the reason I choose this specific authoritative resource. The article is a study that demonstrates how people react to the way a certain event is portrayed by the news. The purpose of the study was “To better understand publics’ perception and communicative behaviors in crisis communication” (Young 35). The audience for this article is people in the public relations field, members of the news, and anyone that wants to know more about how news is manipulated to compel the public to think a certain way.

Public relations seeks the interests of the organization, through the mass media to improve the organization 's reputation, and the principle of mutual benefit(Johansson, B, & Larsson, L 2015). In today, public relations plays an increasingly large proportion of the companies, especially in the crisis situation of the company, the public relations to maintain the company 's image to make a significant contribution (Ha, JH, & Ferguson, MA 2015). The crisis is due to some unexpected events cause damage to corporate image, It requires companies to make key decisions and for emergency response (Ki, E, & Brown, KA 2013). In recent years, Social media has begun to play an important role in the crisis communication and management.