4 P's of Subway Restaurants: Promotion

1473 Words Oct 3rd, 2011 6 Pages
Subway’s Promotional Methods Subway, the largest franchise in the world, uses various promotion methods. Subway uses mass selling as their primary way of advertising. Since the target market is large and scattered over 98 countries, this is the easiest way for Subway to target their products. They announce their promotions using TV ads, radio ads, newspapers, and online ads. Subway also uses publicity as a form of advertising. Jared Fogle, Billy Blanks, and Michael Phelps are all great examples of this. We all know Jared as the overweight college graduate who lost 245 pounds by eating Subway sandwiches three times daily, Billy as the fitness guru known for the Tae Bo videos and Michael, superstar Olympian who loves the meatball and …show more content…
Recommendations of Promotion I do not believe that Subway should make any drastic changes to their promotion element. They are a great company and exhibit that through their success. Their $5 Footlong promotion was originally set to be a four-week promotion, but has been running for over two years. Their product tastes great and is healthy and fresh. I believe that they’re doing a great job and have created a big name for their company, but if they went out into the community to hand out coupons that would be great. I think if they went to college campuses and handed out coupons to students, it would create bigger sales for them. College students are always looking for ways to save a buck or two, and there are locations in and around college campuses, so I think this is a great idea.
Pricing Methods/Policies Subway uses the one-price policy in its stores to keep customers buying their products. All of their subs cost the same among stores (Albers). In the case of the $5 Footlong, all stores charge the same price because they want to maintain goodwill among their customers. This one-price policy is convenient for their numerous stores that are part of the largest franchise in the world.
Related Pricing with Competitors Subway’s prices are of equal or greater value than their competition. When Subway introduced

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