401 Games Group Paper Group6 1

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

Social media has become an influential ground for consumers to share their opinions about a company’s brand and products. In addition, it helps in having a strong brand that produces positive relations and distinguish the brand from competitors, is a critical component for effective marketing. According to Dahlén and Lange (2009) “the quality of the product is not the evident factor when it comes to purchasing a product, the deciding factor depends on how the brand is perceived” (Para. 1). This demonstrates the importance of incorporating social media as a tool to promote brands, allow for interactions, and customer satisfaction by engaging with customers more frequently for feedbacks or reviews. Thus create an opportunity for the company to show its devotion to their customers, and initiate good reputation, which can increase sales. In other words, social media has the ability to upsurge the awareness for businesses as well as the brand.

401 Games has very competitive prices for games compared to other retailers, which helps customer’s loyalty. Another big aspect of loyalty is word of mouth to recruit new customers, which 401 Games has currently. A loyal customer, not only comes back and continues to buy from the store, but is more likely to tell their friends too, thus keeping the business thriving.

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

Is social media “where’s it at” for businesses’. In the article by Ford Saeks social media is “where’s it at” for businesses’ today. He converses the three levels of communications. Saeks discusses how social media should be a lover and not a fighter situation. Businesses’ should and foremost to stay attractive to the customer. No customer wants a run-down website, so keep those websites trim, fit, and attractive. Then Saeks states if you want to keep the customers’ coming back open the communication line. If there is no communications in this vast relationship, then the ship is not leaving the harbour. After the relationship between customer and the website have united, Saeks reminds business that the relationship is an open relationship.

Author, Connor Lennon, describes the board game industry as a sustainable economic power house that is not in danger of the bubble effect. Though the market has been recently seen an increase do to niche popularity of what is being call “designer games”, Lennon argues that there is proof enough that the market will stabilize.

The video game industry has grown into a colossus of today’s business world over the past forty-three years. Constantly adapting to the changing market, in order to make a profit off of a popular form of entertainment, the video game industry is continually expanding. But, two very important questions, about the industry, exist: Why has the industry become so popular, and where will that popularity lead? By the trend that the industry has shown video game popularity is due in part to the industry’s humble origins and from that popularity video games will become the next art form.

Scientific Games Corporation is an American company that provides gambling products and services to lottery and gaming organizations worldwide. The company is headquartered in Enterprise, Nevada. Products include instant lottery games, lottery gaming systems, terminals and services, internet applications, server-based interactive gaming terminals, and gaming control

Sometimes it seems like the computer game industry is dying, crushed to death by its own bulk. Every year more and more gaming companies get gobbled up into huge conglomerates like Electronic Arts, companies that mostly put out trash that is technically and visually impressive, but devoid of concept and content. However, there are some small gaming companies that buck the trend. While mostly just small groups of programmers and artists, some are huge unions of fans who, irritated with the dropping quality of computer games, have decided to use the power of the internet to get together and to produce games tailor-made to their personal preferences.

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Over the past several years, 401 Games has had an annual project that resulted in attracting more customers and gaining a larger target market. 401 Games needs to have an effective annual project this year too, so they can continue to be the successful in the gaming industry. They can do this by staying up with the latest trends and knowing what is going on in the industry in Toronto. This is very important because of the increasing presence of competitors could affect business. If 401 Games does not keep up with the competition, they could lose a substantial amount of business or even have to close and go out of business.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

The video game industry is a multibillion dollar a year industry, so it isn't hard to understand why they go through great strides to protect their image. They provide entertainment to all ages, genders, nationalities, and ethnicities. Contrary to the opinions of the industries opponents, video games are not destroying our youth, they challenge, educate, and provide an escape from an oppressive world.

The advent of digital media in today’s day and age has widened and ultimately transformed how organizations communicate with prospective and current customers. Web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers. Organizations are fundamentally changing the business ecosystem by using digital media tools in unique and creative ways.