444 Liquors: Communication through Wen Page and News Advertisement

-Reflect on how successful you have been in creating your advertisement and outline any challenges you faced.

In order to fully comprehend the meaning of the advertisement, one requires a process to analyze it. Kenneth Burke created a “Pentad of Dramatism,” as a way to critically analyze pieces of work such as advertisements. This method includes five major components: act, scene, agent, agency, and purpose. Act describes what types of communication are utilized in the work including actions done by the agents, both verbal and nonverbal. Scene describes when and where the act is takes

Thus, by creating appeals to logos, pathos, and ethos, companies use advertisements as powerful persuasive tools. This can be done through the careful selection of color, imagery, narration, design, and layout, to name a few significant elements. When used correctly, these rhetorical strategies can make the difference between whether a product or idea is embraced or rejected by the

Multimodal text plays a huge role in the entertainment industry, but how they promote and influence audiences to buy their products depends highly on how they present their advertisement. In the famous Old Spice commercial many rhetorical appeals are used, and although this advertisement little to realistically describes the product they are advertising, It's clever and subtle use of all three appeals, pathos, logos, and ethos, persuaded many people to switch to Old Spice and at the same time helped Old Spice reach its target audience, which is men.

Product concept, research strategy, target audience, communication media and creative message. which is not an element of

This interview is part of the disciplinary proceedings of the employer or is part of the employer's procedures to determine whether the discipline will be enforced. The purpose of this interview is to investigate the employee’s performance, where discipline, grading or other negative consequences on employee status or employee working conditions are a possible outcome. Also, the purpose of the interview is to draw the facts from the employee to support possible disciplinary actions that are being considered or to obtain the acceptance of misconduct or other evidence to support a disciplinary decision previously

This is an experience that i will never forget. From the start of the assignment paper, I knew I had to face my worst fear of speech, because I am a shy person. This being my first interview, to conduct I had to be very thorough; because I wanted to mask my fears and take up the challenge. According to my personality i perceive myself to be an introvert and prefer being quiet, and this is part of my personality, I would try to mask as a professional. For this paper I would describe in detail how I prepared, carried out my interview with Mr. Andre Jackson, who is a customer service manager at walmart stores in my city, where i work.

I believe that when I began talking about Kilbourne’s text and trying to connect it to the advertisement, I did a very good job trying to tie them together while having to add quotes and analyzing both elements. I also believe that I implemented the idea of visual rhetoric into the idea of the text and the advertisement. In this first body paragraph/intro, I made a huge generalization in my U3 paper, about men. This affected my paper because then it was not as focused as it should have been.

For my rhetorical analysis I decided to get my advertisement out of the Essence Magazine. The magazine was issued during December in the year of 2011. The advertisement is also on page 22-23. My advertisement is from well-known store called Jcpenny. In this advertisement Jcpenny is having a Christmas sale. The author of this ad uses different techniques to persuade you to buy their merchandise throughout this advertisement. By the time you finish reading this paper you will have known how the author used pathos, ethos, and logos to capture your attention.

In the article, “Advertising’s Fifteen Basic Appeals”(1982), Jim Fowls, a professor at the University Of Houston, discusses the different ways advertisers are reaching people on a daily basis. He claims that advertisers main goal is to appeal to the audience’s motives and desires, aiming to make the ad as memorable as possible. Every person has a need that he wishes to satisfy, if the advertisement successfully calls this need “then the persons can be hooked”(Fowls, p. 275). Fowls introduces a list created by the psychologist Henry Murray from Harvard University of 15 human needs that advertisement can appeal to. Murray’s classification of needs is a useful tool to understand the effectiveness of an advertisement.

Leeds had a conversation with Brenner, the consultant who interviewed him and she told him making good presentations, having all facts and figures prepared was important along with being enthusiastic, ambitious, creative, and analytical. Leeds was asked to analyze FashionMart sales data

Anyone familiar with the alcohol industry knows that bourbon is urging at the moment. Production has steadily increased over the past 15 years and there seems to be no sign of it slowing in the near future. However, this does not mean that the bourbon industry has maximized the potential of its supply chain (Lariviere, 2015).

business is beer, the company also had a strong presence in the soft drink market in

2.what colours have been used in the advertisement? 3.What body language/gestures/facial expressions are being used between characters of advertisement? 4.Who is the intended audience? How do we know this?

The aim of this literary review is to look over the knowledge and ideas that have been established on the topic of what makes advertising effective, and to discuss their strengths and weaknesses, using a critical approach of it.