444 Liquors: Communication through Wen Page and News Advertisement

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INTRODUCTION Organization Description The Singh Inc. is the owner of two liquor retail locations, one location in downtown Baltimore and another in Essex, Maryland. The first establishment was opened in November of 2004. Shortly after their success in one location they opened the second location called 444 Liquors. The mission of the establishment was to offer a wide variety of products at a competitive price and to conduct business of selling alcoholic beverages in a responsible manner. The business was oriented in a way that the customers were always treated with respect. The employees would go to highest extend to satisfy a customer. Communication Methods Communication is a key factor in the growth of the company. The major sources…show more content…
Since the company profoundly relies on visual another element used from Writer’s Companion is Page-Design elements for example, Captions, Icons, Color, White Space, and charts. Six elements used from Made to Stick to conduct research were Simple make the core message visible, Unexpected using a surprise element to capture the reader’s attention, Credibility having a creditable source, Concreteness making the idea clear for the audience, Emotion making the care for your idea, and using a Story makes the idea stick because the audience will remember a story rather facts. The interview tied how the stores are managed in a boarder sense. The main asset the interview gave knew who the target of audience was for the advertisement. INTERVIEW RESULTS The interview was conducted with the owner, Mr. Singh; I had first sent an email to make an appointment at a mutual timing. The interview was done at the 444 Liquors, in the owner’s office. The owner was very eager to answer any questions I had. I started with some background questions, the purpose of the business and how he began the journey of starting one. Mr. Singh was always in the business field, before he owned the first establishment he owned a taxi cab company. Mr. Singh wanted a more promising future with businesses; therefore he switched to the liquor industry saying “People drink regardless of any occasion.” Being in this business for ten years he lets employees a story employee with two incidents. One of his

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