1.4P Analysis Of Auction

However, the goods and services sold on eBay can be considered perfectly competitive. There is a multitude of buyers, or producers, and consumers have options with substitutes. Most of the products sold within their category are similar and for the quality of the product, they are typically within the same price range of one another, and each individual seller chooses their price based on other similar goods sold on the site.

EBay has paved the wave in this industry and being in a billion dollar industry making things happen to benefit consumers in many ways.[5]

In proposing eBay as publicly traded on an open market organization in recognizing prospect livelihood, complete model is great and fits development without the requirement for progressing costly base or staffing costs. Gained account recognizes substance which unites suppliers and clients. Figures out how to maintain a set-up where request and supply shows value determination.

The electronic auction websites have a role of providing the mean to the people who want to sell their electronic devices on the websites in order to get the maximum sale price of the product. The role of these auction sites is to reduce the risk of sellers, protect intellectual property rights, support laws and regulations, provide equal opportunity to the sellers and provide the more enjoyable buying and selling experience to the visitors. There should be proper policies for buying and selling electronic items on the auctions websites (Jacobson, 2003- 2015).

Business-to-consumer electronic commerce occurs when a person sells an item through a Web auction site to another person.

¹ An Auction is a form of exchange that unlike buying goods from a supermarket, the items for the Auction are not typically new, most of the items that were auctioned could have considered as antique, and has history and sentimental meaning. Additionally, the value of items from auction, are generally shaped by culture and social institutions, it makes each items uniquely valued and vastly different from pre-priced items you buy from stores.

Read the case carefully and answer the following questions: 1.Till 2005, eBay EachNet was the leader in the Chinese e-commerce market, controlling more than half of it. But eBay EachNet soon lost its market leadership position to Taobao.com (Taobao). In this context, analyze the reasons that can be attributed to Taobao’s edge over eBay. 2.a. To enable people to trade with each other, Pierre Omidyar created a marketplace in September 1995 which was later called eBay. By mid 1997, eBay received one million page hits per

What drives bids up in an auction is the irrational behavior of the participants. The emotional desire to win drives the bids high, and the fear of losing drives them higher.

Businesses in the same industry compete against each other to meet their organization goals and sustain competitive advantage over one another. But to meet those goals, it’s important for businesses to analyze their internal and external environment to allow them to come up with new business strategies beneficial to the business. Firms can use SWOT as a starting point. SWOT is a basic technique that can be used by business owners to analyze their business and industry condition (Dess, G., Lumpkin G.T., Eisner, A., McNamara, G, 2013). Using SWOT will help business owners understand the strengths, weaknesses, opportunities and threats of their business. It would help them analyze and come up

Electronic commerce has been there for a long time now, and it is a practice that is practiced by peoples from Germany, France, and the US on a daily basis. Since its inception around 40 years ago, e-commerce has continued to grow as innovations, technologies and a lot of business reverting to the use of the e-commerce. The aspect of buying and selling of goods in the early 1960s was sluggish with the traditional way of mailing of documents being replaced with the Electronic Data Interchange (EDI), which would later pave a way to the electronic commerce. After the e-commerce, however, the practice was not more reliable as it still had many challenges (Tsolis, 2009). For instance, it was not easy for buyers to see products from the comfort of their homes and more so, the methods of accessing the information were limited.

Many organizations industriously look for the opportunity to gain the competitive advantages in their industries. One of the opportunities that frequently used by the organization is the implementation of e-commerce. Thus, the e-commerce and the online sale transaction become popular in each industry. E-commerce provides many benefits, such as the saving of shopping time, the cost savings, convenience, and free from geographical constraints.

Milgrom and Weber [13] have shown that the English auction dominates all other auction formats in terms of seller 's expected profit, when the comparison is restricted to symmetric equilibria. Myerson [14] and Riley and Samuelson [15] explain that if the buyers are risk neutral and have independently and identically distributed private values, then, for the majority of probability distributions, the seller 's expected profit is maximized making it the optimal bidding strategy. The item is awarded to the buyers with the highest value, and any buyer whose value is lower than an optimally set threshold receives zero expected surplus. These two conditions, however, are satisfied by a large array of trading mechanisms, including each of the standard auctions all with the same seller 's reserve price.

a) In a perfect competitive market, the sole determinant of pricing is the market demand and the supply curves. A demand curve refers to the total amount that consumers will pay for their products. The supply curve is the total amount that the producers can actually make to supply to the company at the price they can afford or are willing to pay. Another factor in a perfect competitive market structure is the equilibrium price which is basically when the supply of the market meets the market demand of the consumers. Anther unique feature of a perfect competition market is that it is a price taker. In essence, this means that the company doesn’t have any influence on the price. Again, this can only be caused through a market that has a large number of firms with identical products. (Samuelson and Marks, 2010).

Ever since Ross (1976) proposed the Arbitrage Pricing Theory (APT) as an alternative to the capital pricing model, many economists and investors have applied APT across different markets. Whereas the traditional capital pricing model explained asset returns with one beta, sensitivity to the market return, APT decomposes the return with a multiple number of factors. This idea became particularly popular for investors who aim to gain systematic risk other than market risk. However, the model specification aspect has been challenging to many practitioners as the theory does not require any specific sets of variables to be used (Azeez 2006).

The fact that eBay does have some successful competition means that its strategic capability has become less unique. There is a hint in their competitor profile that innovation and perhaps adaptability to different cultures as they innovate is not core to eBay and something which has been developed more successfully by others working within their own national culture. Indeed, eBay rules in its own territory of North America and in Europe. The search capability of eBay also means that niche players do not really make sense, whereas the consumer trust that comes from being a big player is worth everything when trading on-line, as is the notion that whatever you want it will be on eBay because of its size. Thus, the so-called network effects of eBay (the bigger the company, the more successful it will be) and its first mover advantage that has led to this level are key to its success.