4ps Marketing

4) Based on your positioning strategy, what brand name and marketing budget allocations would you advise?

Marketing- Infilling a market lead ethos thought out, researching on external opportunities to understand current and potential customers, developing the marketing plan and strategy. Managing budgets and market success.

Question: Outline the marketing process and explain the importance of each element of the marketing plan.

In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics.

The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits

Brand positioning is essential to the success of any firm because it delivers a perception into the consumer’s minds which differentiates them from their competitors. Microsoft began to grow their brand over 20 years ago with Bill Gate’s an underlying vision of “a computer on every desk and in every home”. This resulted in Microsoft developing into a huge multinational company with personal computing at the forefront of their business. Microsoft dominated this industry for many years which is reflected in the high brand recognition of Microsoft products worldwide.

In this assignment I will be looking at how product and services are marketed and look at how a marketing mix is developed using the four P 's: Product, Price, Place, and Promotion.

5. What strategic considerations are involved in moving this brand forward? Make recommendations on suggested positioning, and delivering this positioning through the marketing mix.

Identify your customers: _______________________________________________________________ Craft a dedicated brand message: ______________________________________________________ Creating Image of the brand: __________________________________________________________ Providing consistent quality: ___________________________________________________________ Brand recognition: ____________________________________________________________________ Consumer Ownership: ________________________________________________________________ Packaging: ___________________________________________________________________________ Contingency Planning_________________________________________________________________ 29 30 30 30 31 31 31 32

In order s to implement our target, we must begin positioning by choosing what image the company would like to portray to our consumers. One way is for the company to maintain a strong competitive advantage.

2) What are the key components of a marketing plan? List and describe each component briefly.

First, we will analyze the targeted customer and the proposition designed by each company to attract them. In this part, there is a description of each market target and how each company has taken advantage of each unique position in the industry.

2. There are many ways to differentiate the product or service and many buyers perceive these differences as having value

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

To attract a particular customer segment, each product or brand has to create its own unique image which is more attractive to the targeted customer segment compared to competing brands. The process through which this is done is known as brand positioning. Often this is done by developing a particular set of product features aimed at a customer segment and running a