4ps of Lifebuoy

Rubbing alcohol, also known as isopropyl alcohol “refers to two water-soluble chemical compounds—ethyl alcohol and isopropyl alcohol—that have generally underrated germicidal characteristics” (“Guideline for Disinfection and Sterilization in Healthcare Facilities”). Ethyl alcohol kills bacteria in two ways: “protein denaturation and dissolving the lipid membrane” (“How Does Ethyl Alcohol Kill Bacteria?“). Next, Betadine, also known as Povidone-iodine is a solution [that is] often used in hand scrubs and hand rubs in hospital settings” (Ngan). It is used in “Treating minor wounds and infections, as well as killing bacteria” (“Povidone/ iodine solution”). Povidone-iodine’s way of killing bacteria is still being researched and “is yet to be fully understood, [but] it appears to have the ability to penetrate the cell wall of bacteria and affect their structure and function. This ensures their rapid destruction and helps protect against wound and skin infection” (“What is an Antiseptic”). Germ-X Hand Sanitizer is a hand gel that is used for waterless “washing” of hands to kill germs on the surface. It is an antiseptic primarily used by those who want to kill germs quickly and cannot wash their hands (Samuels). The formula contains about 63 percent ethyl alcohol according to livestrong.com (Samuels). Neosporin is a topical antibiotic used to

While I’m working at the nursing home I always carry hand sanitizer in my scrub pocket. Since it is so easy for certified nursing assistants to transfer germs from one resident to another hand sanitizer is a good thing to keep close by until we have time to wash our hands at a sink. It is surprising how much sanitizer can used over a 8-hour or 12-hour shift. Besides using hand sanitizer, I also wash many hands many times throughout the shift. Hand sanitizer, water, and soap are all made up of different compounds, but they share a similar quality of cleansing something to remove

Since the emergence of advertising in American culture one thing that has remained constant is the visible truth that men and women are portrayed differently. In consideration to the evolution of man kind gender roles have evolved immensely throughout time, although advertisements have not kept up with this process of evolution. Companies to this day use their tactics and skills to reach out to specific genders such as pretty fonts with a stylish message, while advertisements towards men portray the character as strong and intimidating. The typical viewer can easily spot the difference in the portrayal of genders. Men are portrayed this way because the viewers look up to these characters, they want to be

In term or product, Unilever should develop this new brand by modifying the formula of Campeiro and thus meet the expectations of cleanliness and fresh aroma of the low-income consumers. Even if consumers prefer cardboard boxes, the new brand will be sold in a plastic sachet since the packaging does not count a lot in the decision criteria process. This new brand should be priced at 1.8. (see Exhibit 2) just a little bit above Campeino price to show the quality of the new product. Unilever will have to maintain low margin for its new brand to reach its target but can reach profitability with high volumes of sales. In term of promotion, Unilever should position its new brand as a very effective product which can be used in everyday life. Advertising should show the satisfaction of a consumer while washing it clothes. In term of communication expenditure, a 70% below the line should be used since we are targeting the low-income segment. Besides it will cost less money to Unilever. The packaging has to be very simple and be different in term of color with the ones of Omo and Minerva. Finally Unilever will sell this new brand in the specialized distributors since it is the distribution channel where low-income consumers shop.

For example, State Farm’s, “Dropping Dimes”, commercial uses basketball players and the rap genre, to apply to men by using the masculine sport of basketball, and the masculine version of music, rap. The advertisement starts out by showing Kevin Love and Damian Lillard in expensive golden jewelry, Damien Lillard then starts rapping about all the dimes they are dropping, the commercial then shows the two NBA stars in an expensive boat in a sea of dimes, and then it finishes by showing all the money they have saved because they use State Farm. This advertisement uses the need for attention, which is the need to be looked at, by putting Kevin Love and Damian Lillard in a bunch of expensive jewelry, and riding around in a sea of dimes. This commercial also uses the need for prominence, the need to be admired or respected, by showing that you can have expensive jewelry and a nice boat because you have saved so much money using State

This experiment illustrates the importance of handwashing and proves that hand washing is worth it. Since our hands are constantly coming into contact with ourselves and others, touching surfaces, grabbing objects, being sneezed into, etc., keeping our hands clean is one of the most effective, yet simple way we can take to avoid getting sick and spreading germs to others. Many diseases and conditions are spread by not washing hands with soap and clean, running warm water. “The human skin is a host to anywhere between 10,000-10,000,000 bacteria per square centimeter and since health care providers come into contact with pathogenic bacteria by being engaged in patient care, hand washing can reduce the risk of spreading diseases (page 3).” The objective of the experiment is to test the effectiveness of hand washing and demonstrate normal flora. This report presents the procedures and materials for the experiment, the experiment's results, and an analysis of those results.

Vivel luxury Soap ad uses the rhetorical appeal logos to further give it audience important information about the product. Main while logos refer to a means of persuasion through logic and reasoning. Vivel luxury uses logos by showing what the product does to the skin, “deeply nourish the skin, cressing the skin, making it butter soft and protecting the skin.” the ad also indicate what the product contains “Butter of Shea and Olive” it also states that the product nourish, moisturize and protects the skin in three different actions (nourish, moisturize and protect). By stating these facts, this will make women want to buy the product, knowing the fact the product does all the things listed for the Skin.

Due to the more extensive crowd, the expense per presentation is low. Then again, recurrence of introduction is basic to a TV advertising effort (Berman, 2015). Organizations need to open their clients to their publicizing messages various times before the informing sinks in, but then again that is the thing that Life alert has done. In 2014 life alert circulated another of its TV commercials, in which they got a considerable measure of reaction for. Despite the cynicism the business brought, regardless it achieve the intended interest group and in addition others. As is commonly said any sort of exposure is great exposure (Berman,

Hand washing is the best defense against viruses and bacteria. Proper hand washing stops the spread of many diseases and infections. It's such an easy thing to do to help safeguard our family's health.

Use liquid soap. Don’t use soap bars because it may collect germs from previous users, which can be spread to other user. Antibacterial soaps are not necessary full time.

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

Unilever is assessing whether to enter the low-income NE market. Our analysis shows that there is a profitable opportunity to offer detergent powder to low-income customers living in Northeast Brazil and capture market share in a high-margin, high-growth market. We recommend that the firm keeps the existing brands but deploy a horizontal extension of the Campeiro brand - adding better scent / softness and utilizing specialty distribution network, thereby marginalizing Invicto, an inferior but better-known competitor.

Neutrogena uses a slow, more expensive manufacturing process to mold its fragile soap. In choosing this position, Neutrogena said no to the deodorants and skin softeners that many customers desire in their soap. It gave up the large-volume potential of selling through supermarkets and using price promotions. It sacrificed manufacturing efficiencies to achieve the soap’s desired attributes. (trade-offs that protected the company from imitators)

Curtis et al (2001) noted that modern methods of promoting handwashing can be effective and cost-effective on a large scale. Studies suggest that soap is widely available, even in poor households in developing countries, although it is mostly used for bathing and washing clothes (Borghi et al, 2002). In rural India and Bangladesh, soap is often considered a beautifying agent or for the physical feeling of cleanliness which it gives, rather than being associated with the removal of microorganisms or health benefits (Hoque and Briend, 1991; Hoque et al, 1995).

Many NGOs are associated with the use of international staff working in 'developing' countries, but there are many NGOs in both North and South who rely on local employees or volunteers.