4ps of Marketing Essay

12. In Year 11, footwear companies can expect to sell a.no less than 3.8 and no more than 5.3 million branded pairs and no less than 750,000 and no more than 1.1 million private-label pairs. b.between 7 and 8 million branded pairs and 250,000 and 500,000 private-label pairs. c.an average of 4.84 million branded pairs and an average of 800,000 private-label pairs, although sales at some companies may run higher or lower than the averages due to differing levels of competitive effort. d.exactly 5.244 million branded pairs and 600,000 private-label pairs. e.exactly 4.844 million branded pairs and 800,000 private-label pairs

1235 Winner 's Road Write City, IN 12354 DONALDSON AND LUCIER, LCC has conducted an audit of Apollo Shoes, Inc. balance sheets, the retained earnings, cash flows, and other related statements of income for the year ended December 31, 2006/2007. Apollo Shoes Inc management is responsible for maintaining the effective internal controls that goes along with the financial statements and how well the accuracy is going to be. Donaldson and lucier, LLC has evaluated the effectiveness of the said controls and with everything to see the relevance in the timing, the substantive in quality, and the comprehensive in nature. The responsibility of our firm is to express an opinion that is supported by audit evidence in regards to the accuracy of the Apollo Shoes, Inc. financial statements. Our firm has conducted all audit related services that is accepted by the United States and the generally accepted auditing standards. The planning and performance done ensures that the audit was done to execute and obtain reasonable assurance that the financial statements published by Apollo Shoes, Inc. are free and clear of material misstatement. It is going to include the examination of the evidence and/or the supporting documentation for the amounts that are disclosed and included

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

Nike has totally changed the sports footwear and sportswear market. Nike's huge selection of merchandise consists of specialized workout equipment, footwear, clothing, accessories and sports components. Nike is among the world's biggest brands and a leader in the sportswear industry because of their advertising, innovative products and sponsorship of top teams and

|likely to affect a customer’s purchasing decision? |Does this meet my perception of value for money on the basis of product, |

Discuss what is meant by the term “customer orientation”. Illustrate with examples how companies demonstrate their customer orientation by reference to at least two elements of the marketing mix.

     Race and racism have been around since mankind made its first steps on the planet and it has brought upon violence, submissiveness, cruelty, and sexism into the world. A great representation of these themes and issues was brought by LeRoi Jones, who wrote “The Dutchman”. The play itself is a great representation of the relationships of races in America during the 60’s and can even been connected to today’s society. The Dutchman mainly focuses on the black-white relationship but can also be drawn to other cultures and races. I, myself, can also relate to what LeRoi Jones wrote in one way or another. Being a different culture and not being accepted was the first façade of America that I got

However for people in the 30 to 50 years old group, they don’t worship celebrities too much. The advertising can be focused on Nike’s brand identity and long history as well as great achievement, showing Nike’s brand personality of bravery and venturing spirit. For example: in the golf sector, Nike would sell not shoes but the athletic ideals of determination, individuality, self-sacrifice and winning.

There are many ways to market your brand and get consumers involved. Nike has taken the initiative to invest in the National Basketball Association by endorsing a surplus of professional basketball athletes. This method of marketing has been going on for many years allowing different brands to advertise themselves through celebrities that people look up to. Having a celebrity as the face of your company engages a broader audience and increases sales. It is illustrated in the graph labeled “NBA Players Brand Endorsement,” the leverage Nike has over its main competitors Adidas and Under Armour.

Currently, Nike stand as a leading figure in producing high quality sports and fitness equipment and apparels. Bearing just a simple start of selling Japanese imported shoes from a station wagon has transformed

For instance, McDonald's is a well-known brand for its fast paced service. For buying McDonald's food, customer will think about food content and the values against the money, effort and compare McDonald's with Burger King and Subway and select the one that gives them the greatest delivered value.

Nike’s advertising strategy is to contract professional athletes to use and pitch Nike products. In fact they spend over $100 million per year doing this. Nike has contracted Andre Agassi, Alex Rodriguez, Carl Lewis, Michael Johnson, Bo Jackson and Tiger Woods to name just a few.

When considering to introduce a new product line the parties involved should consider the advantages and disadvantages in terms of costs incurred and the revenue to be obtained from the sale of the product.

Nike is probably the most well known name in sports athletic apparel. The firm has supported the most prolific names and sports. Michael Jordan, Tiger Woods, and Ken Griffey Jr, are just a few of the athletes that Nike sponsors. The company’s revenue constantly grosses in the billions. The company continues to dominate the athletic apparel industry.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.