5-1 Blue Ridge Manufacturing Essay

1152 Words Nov 3rd, 2015 5 Pages
Case I: 5-1 Blue Ridge Manufacturing

1. Blue Ridge’s competitive strategy appears to be cost leadership, focusing on a narrow product type and offering for sale only in the southeastern states. Blue Ridge’s limited offering of products, only a sports towel for limited use and distribution, give it an edge in determination as there are only so many materials, designs, and processes required for this one type of product. Though Blue Ridge does focus on just the sports towel, there are still some aspect of differentiation which causes the firm’s competitive strategy to also deviate a bit towards product differentiation. Blue Ridge offers variations of its sports towels aside from its three customary sizes (regular, hand, and midrange),
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(133/6,108) x ($1,625.00+$2,970.00) =
$100.05

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