5.1 Growth Strategy. Vilven Llc’S Strategy For Growth In

Our customers are the fast food restaurants, school cafeterias, hotel restaurants and grocery shopping centers.

Chick-fil-A is one of the most successful fast food restaurant establishments in the country. With over 1,300 locations in 37 states in the Southern U.S., they continue to grow the brand by expanding to new territories (Chick-fil-A Company, 2009, para 1). In 2008 Chick-fil-A has seen a 12.17 percent sales increase over the chain’s 2007 performance and a same store sale increase of 4.59 percent (Chick-fil-A Company, 2009, para1). Throughout the years Chick-fil-A has come up with many innovative ideas to continue expanding business and satisfying their loyal customers. One of the ideas was to offer different types of restaurant set-ups to cater to customer’s needs. The different restaurant set-ups include mall/in

Straight forward only the best quality food, service and great environment can bring repeat clientele which can never be achieved by any means of advertisement.

take over of local businesses from out of town chains. It has a “local or chain” choice for the community.

Training always has to be consistent for your staff to understand the menu and to be ready to give answers at any point of time. Quizzing your staff on food pairings, general knowledge and service standards regarding the menu will always assess their knowledge. Marketing Plan The competition among restaurants is fierce, and there is a need to give your all to be successful.Here are some clever marketing ideas and strategies that promise to help to improve the business and get attention from growling stomachs everywhere! Create a restaurant website and Hire a professional photographer (or DIY) to create beautiful photos that appeal to foodies: We all know the importance of internet presence and the role of stunning food pictures in attracting the crowd to our restaurant. Thus, it is necessary to have a beautiful website featuring the restaurant which highlights the food items being served in the restaurant, so that the target customers get to know more about the location. Create a customer loyalty program, using apps such as Belly, LevelUp, LoyalBlock, or Perka. : Customer loyalty programs are a huge business boosters in the present

You could have “The Lodge Bistro” website where consumers can book a table, look at the Menu, see what The Lodge Bistro looks like and what it offers and review from previous or existing customers.

I recommend that Panera open drive thru service in all of their restaurants. They could provide drinks and pastries through the drive thru to customers on the go in the morning. This would especially be beneficial during bad weather when consumers are leery of leaving their vehicles. By providing this service Panera will be able to get more of a market share on the morning commuters. To put this in action Panera should first analyze which of their buildings are already situated with an outside wall that could accommodate a window and driving lane. Next Panera should begin the training and construction needed at these stores. Panera should then evaluate any necessary changes to other stores that are within malls, or come to the realization that a drive thru is not an option without moving the stores. Those stores would be last to deal with.

The best strategies of successful marketing for this company lies in word-of-mouth publicity, social media (Facebook, Twitter, Instagram, Snapchat, etc.), National Cheesecake Day, gift cards sold by third parties (hotels, retail stores, etc.), and loyalty programs.

Without a proper advertising, the percentage of our business to be known by the market is lesser and it will be harder to penetrate into the current market without introducing our products as new comers as there would be much competition from the well established markets. One of the approach used to introduce our services to the public is by providing leaflets and brochures about the current promotion which Top Take Away restaurant is having and as well as our menus. There will be also some food coupons attached together with the brochures for the individuals of the public to use in our restaurant during their visit to our restaurant. Advertising is an important marketing technique to the demand of our brand and to let the people around us to be aware of our brand which is “Top Take Away

We are looking to attract people who are looking for a lifestyle change or have already began there lifestyle change, TFC's target market will be also be people between the ages of 14-65, health/exercise enthusiast's and all around ordinary people looking to clean up their eating habits. The people who are our key competitors in the battlefords would be subway and extreme pita. We plan to advertise our organic locally sourced foods to be one of our main selling points that will be the edge of our business, consumers will trust us more if we have established organic food from the area while giving back to the community to increase the communities local economy.

This paper will focus on the second phase of a business plan for The Fox Den Food Park. The business proposal is to provide a permanent central location for gourmet food trucks to be able to rely upon. A consistent location helps the food truck vendors establish a strong customer base and set a specific schedule to let their customers know when and where they will be located. Marketing Strategy

Although SmoothPay has grew successfully as a business over a short period of time, many significant challenges have arisen and must be considered in their next strategic decisions to achieve a sustainable and long term growth. Despite SmoothPay offering a unique product that allows their users to make mobile payments, the majority of consumers prefer to do cash or credit card transactions. Because SmoothPay is currently a small business, their brand has not yet been fully recognized or established in their target market. As SmoothPay’s rivals continue to increase, the concept of using mobile payments in Canada continue to be slow.

Outpost is a local business that prides itself on providing natural, organic food for the community. As part of its mission, it made the decisions to build the pop up store in the Lindsay Heights neighborhood to help create a stronger community while providing to viable source to buy fresh, affordable food. Part of Outpost’s vision is to make sure a “community has access to organically and locally produced foods (Mission & Values).” They also vow to work towards providing products that promote personal and environmental health. An Outpost pop up store would be an excellent fit in downtown Racine as it was successful in Milwaukee which faces similar problems to that of Racine. Outpost is a community oriented business and this would be a great opportunity for them to expand that model and help strengthen a community a quick drive south. Building a grocery store in Racine would show how much they care for the community that is Wisconsin, and how they want their community member’s to live healthy lives, which starts by being able to purchase healthy food. The possible expansions for Outpost, along with the need for grocery stores and the chance to attract and retain residents are the main reason this would be an excellent opportunity to pursue.

The first reason I choose to purchase this business is its location. Located in the west side of Houston, the business lies next to the intersection of Interstate Katy freeway and Beltway 8 free way, which are two large major freeways with high density of traffic daily. Located in an office building, the business also gains an advantage to serve as a convenient cafeteria for employee in the building and surround area. In addition, surrounding one mile of the business are Memorial City Centre Mall and the Memorial Hermann Medical complex. With a fast growing Memorial City Centre Mall through many large renovation projects since 2000, and the large Memorial Hermann Medical hospital nearby, the potential for the shop to attract more customer and growth are very promising.

* Create a newsletter and emailing list, for satisfied customers to advertise special menu items and promotions