5. Based on Your Response to Question 4 Above, Recommend Both a Short-Range and Long-Range Plan for Mcdonald’s to Implement.

1196 Words Feb 11th, 2013 5 Pages
. How should McDonald's respond when ads promoting healthy lifestyles featuring Ronald McDonald are equated with Joe camel and cigarette ads? Should McDonalds's eliminate Ronald McDonald in its ads?

Eliminating Ronald McDonald, who is the brand mascot, is not the solution. Rather many people connect with Ronald McDonald emotionally. According to a survey, Ronald is among top 25 mascots of all times. (Top survey, 2007) Ronald McDonalds can visit to schools for educating students about the importance of health and a healthy lifestyle. This will have the positive image of the mascot and further, Ronald McDonald could involve in charities where the mascot can be seen in giving charities to the unfortunate children. All the above would help
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The advertisements can be designed in such a way that would emote the message by showing the person jogging and

If there is no evidence that obesity rates fall in those countries that ban food advertising to children, why bother?

Because McDonalds cannot be ethical and morally focused in some countries and not in others, they must be consistent from a Corporate Social Responsibility (CSR) standpoint across all countries they operate in. The essence of a strong brand is consistency. The research also is inconclusive about the effects of advertising over the long-term and as a result, opens to interpretation by lawmakers and consumer rights groups. In other words, the data can be easily used as a means to push more taxes and laws on McDonalds and companies in this industry due to lack of compliance. It is better from a branding standpoint to be consistent globally and reinforce a single message across all geographies the company operates,
4. The broad issue facing McDonald’s U.K. is the current attitude toward rising obesity. The company seems to have tried many different approaches to deal with the problem, but the problem persists. List all the problems facing McDonald’s and critique its various approaches to solve the problems.
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A. MacDonald’s facing problems in U.K and its solutions:
1. The growing awareness of health in British pop culture- The film Super Size Me directed by Morgan spin lock created a hype which forced Mc to bring counter