5. Based on Your Response to Question 4 Above, Recommend Both a Short-Range and Long-Range Plan for Mcdonald’s to Implement.

McDonald’s has worked very hard in developing ways to do our part to help fight obesity. We have assembled Global Advisory Council to help guide us. The Council is comprised of international independent nutritional experts. With their ongoing guidance, we have been prepared a widespread promotional plan to incorporate nutritional

The author, Paul Fiene, starts of his article with a personal experience of his own. While on a trip to Paris with his family, he encounters an angry French man who evidently despises McDonalds. After Feine summarized the whole Paris vacation, Feine then talks about how McDonalds, as a company, is viewed badly by the whole world. Right after that he hits the readers with tons of statistics and anti-McDonalds websites

Mc Donald’s should offer healthy alternatives in every country as long as customers accept and buy them. If customers do not want healthy options, Mc Donald’s should offer other alternatives such like sport programs or simple information packages. Scientific research clearly proofs that fast food, consumed on a regular basis, is extremely unhealthy. Mc Donald’s could be said to have an ethical responsibility to educate its customers about fast food and healthy alternatives.

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

McDonald’s has been negatively publicized to be an unhealthy option. The food is perceived to be loaded with fat, sugar, salt and carb at a high rate. It has been disapproved by numerous people as being a promoter of unhealthy diet pattern especially for the young generation who are extremely obsessed with the ease of availability and cheaper rates. It has been blamed to cause weight gain among consumers. Due to these facts, the group of health conscious people avoid McDonald’s even after the healthier pickups introduction. (Kane, 2013)

Questions 1: How would you describe McDonald 's business strategy? What are the foundations of its competitive advantage?

Thesis Statement: Although McDonald’s and Burger King are similar; they have evident differences in their advertising models, food and their commitment with the community.

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

A1) in my opinion, changing the character Ronald or eliminating it is not the answer, the answer is for McDonalds to emphasis that cigarettes are always harmful, in contrast McDs menu has a variety of healthy options, so the comparison is wrong because it is of totally different types. Mac can/should target its Ronald to do more advertisements for healthy food and nutrition, they can also label their food with the amount of fat, cholesterol, sugar, and other nutritional values; another suggestion is

The McDonalds Corporation has to be continually aware of its consumer behavior, their eating habits, as well as the situation and the trends in the market in order to understand if there is a need of any changes in their marketing strategy. Any important modifications in the marketing activities of the company have to be backed up by legitimate research. The introduction of new products, decisions on whether to invest more in certain channels of distribution, change of features of the product, advertising or pricing strategies have to be backed up by evidence based on the results of continuous marketing research. In the case of a big corporation like McDonald’s, the marketing research reports should answer lots of consumer

McDonald’s also needs to focus on people and organizations that have a negative stigma of their brand when creating their social media campaigns. Some of these organizations may include People for the Ethical Treatment of Animals (PETA), the US Food and Drug Administration (FDA), and any other organization that works towards decreasing obesity. They also should keep in mind different media organizations that write about nutrition and health. All of these organizations will jump at any chance they can get to attack McDonalds. It’s important for McDonald’s to lean on the safe side when it comes to making social media campaigns because it’s such a huge organization, and there are many people out there who dislike it.

McDonalds is one of the largest food chains globally and in the U.S. It has one of the most recognized symbols with the golden arches. There are more than 34,000 local McDonalds around the world and they serve approximately 69 million people in 118 countries every single day. They also spend about two billion dollars on advertisements each year. The ethical issue that I want to address in this essay is whether or not McDonalds is ethical for advertising and selling obese and unhealthy foods to its customers. I believe it is important to explore this organization because McDonalds is one of the largest and most well-known food chains around the world. It is important to know that an organization as successful and large as them is also

Much like a smile, the “Golden Arches” can be understood in any language. The McDonalds brand is the most well-known, internationally embraced fast food empire. McDonalds operates over 31,000 franchises throughout the world, with the United States leading the way with a whopping 13,381outlets as of May 2009 [1]. McDonalds has the fast food market cornered, offering an increasing variety of food of beverages, marketed to people of all ages to eat at any time of the day. However, being a corporate giant has its issues. McDonalds has faced a lot of criticism for its high-fat, high-sugar, potentially addictive menu. While the corporation is not likely to outright admit responsible for its actions, McDonalds has seen some changes to address

What do Ronald McDonald, Mr. Peanut, and Tony the Tiger all have in common? They are all popular, well known mascots for some of the big food companies. Using a mascot to represent their product is a way to advertise their goods, so every time we see that character, we will associate it with the food immediately. This is just one of the tricks that the food industry use to promote their food. In fact, the food industry will use all kinds of tricks to make people feel like they are getting their nutrition and can’t live without it. Some of the things they do are using misleading health claims to make you feel you’re eating healthy, using different units on the portion size hiding the true amount of ingredients on the nutrition fact labels, and adding more sugar, fat, and salt to get you to addicted to their food.

What should a company do when its core product is considered “unhealthy” or even “harmful” by the public? Is it even possible for such a company survive and thrive; or will it have to shut down its business? McDonald’s fast food has for a long time been considered unhealthy by the public. In recent years, the health conscious trends have become increasingly popular. Moreover, many scientific studies and findings have surfaced and successfully confirmed that children’s increasing intake of fast food, which often contains high sodium content, sugars, saturated fats, and calories, for a long period of time would lead to childhood obesity. Moreover, obese children have a much higher risk of many health