5 Forces Model of Verizon

1974 WordsNov 6, 20088 Pages
TABLE OF CONTENTS Pages 1. Introduction & Main Products 2 2. Main Competitors 6 3. Five Forces Analysis 7 4. PEST Analysis 10 5. SWOT Analysis 12 6. Generic Strategy 14 7. Growth Strategy 14 8. Product Strategy 15 9. Partnership Strategy 15 10. Reference List 16 Introduction and Main Products “Verizon Communications Inc. (Verizon) is one of the world’s leading providers of communications services. Verizon’s wireline business, which includes the operations of the former MCI, provides telephone services, including voice, broadband data and video services, network access, nationwide long-distance and other communications products and services, and also owns…show more content…
(Verizon 2007) 49 billion dollars in long term debt Verizon is now a leader in the new High-Speed Broadband Service (400k-700k). (Ross 2005) Lack of international presence 60.1 million retail customers -- most retail customers of any carrier, an increase of 14.3 percent; 62.1 million total customers, an increase of 13.2 percent. (Verizon 2007) 8.4 percent decrease in profits (Keith Regan 2007) Leading print and on-line directory publisher with 2100 in U.S. and 13 other countries Verizon invested 12 billion in 2002 in 400,000 miles of fiber-optic cable. V CAST, the nation's first consumer wireless broadband multimedia service, brings high-quality video, 3D games, and music straight to hot new phones. Opportunities 141 million potential investors in Germany, Europe and UK Expand wireless services into Europe, UK and/or world wide (S1, O1, O3) Expand high speed internet service in Europe, UK and/or world wide (S2,O5) Acquire small domestic wireless providers (S1, O4) Purchase international wireless providers (W2, O4) Offer services to people in Europe to increase revenue due to the difference in foreign currency (W1, O2) Possible recession in US cause a declining US dollar - Euro advantages Emergence of Wi-Fi gaining acceptance and popularity Small wireless providers are consolidating with
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