50 Shades Of Grey: Gender Stereotypes

Throughout today’s society, media contributes to almost everyone’s daily life. From informative news channels to comical television shows, media proves to be effective in advertisement, releasing messages and informing the audience. Although media proves to be wildly effective in advertising, releasing messages and informing the audience, periodically destructive and misleading messages are provided to the audience and directly influencing women. Cultural critics widely agree that media tends to negatively influence women and all the critics point to research which supports the belief that women are portrayed as subordinate to men, having no

In Hollywood film women 's roles have varied quiet considerably between genres, geographical placement, and period settings. These factors contribute to the different representations of women 's roles in the film they are present in. The roles are diverse going from the traditional maternal role to that of manipulative murderer. Women 's roles in movies can be almost equal to the male roles, and the co-stars are not given the majority of the acclaims just because they are male. Society has set certain standards that women are supposed to follow. The most common image of women is that they are very passive and try to avoid conflict in any situation. More and more in society women are breaking down the social barriers that confine them to their specific roles. The films Rear Window and Resident Evil show women in roles that are untraditional for our society. These two movies help to show how women are rebelling against social norms and that they are taking more active and aggressive roles. In film noir’s we can see women represented as the femme fatale, a woman whose mysterious and seductive charms leads men into compromising or dangerous situations. In action movies we see the heroine who is strong both physically and mentally, and has the ability to use weapons. Women seem to be more trapped than men because they are supposed to live up to society’s standards dealing with beauty and size, which are more physical characteristics. These specific guidelines have been set by

When one thinks of media, one tends to relate media to television, news, magazines, newspaper articles, and so on. Many people do not think of media is something that portrays negative effects on young women. However, young women are more susceptible to lower self-esteem resulting in eating disorders or depression more today than ever before. The media projects negative and undermining images of women and one does not have to look very hard to realize this. The media projects images of unrealistic women who only look the way they do because of plastic surgery or airbrushing techniques. The media has much greater effects on young girls than anything else in our culture today. Our society has created an environment so obsessed with

“We tend not to write women as human beings. It’s cartoons we’re making.” - Paul Haggis. This is a quote that was explored in Miss Representation that especially impacts me. The impact of media on women and men is immense. Media shapes the way the genders view each other and themselves and therefore has the power to dictate how humans act, how they feel, and tell them what they want. I feel that with the constant, unregulated bombardment of media demonstrating the unrealistic and unfair treatment of the women, it’s not crazy to think that young women are harming themselves to fit these roles. The media being uncensored leads to harmful consequences including women being discouraged from positions of power and changing their body.

Females have been constantly shamed for generations if one does not act, dress or look a certain way. The media has been a major influence on women from a young age on how one is perceived in society. The media has created an impossible goal for women to achieve. The media will take multiple different parts of women that are seen as perfect and Photoshop them and put them on billboards (Kilbourne, 2010). This makes young girls lead a life where one will inevitably fail to what she has always been shown as the ideal women. This causes eating disorders, depression and low self-esteem in women, which leads to mass amounts of unnecessary cosmetic reconstruction surgeries (Kilbourne, 2010). This is just one negative issue with the way societal norms degrades women. Women are constantly portrayed as objects and to be viewed as lesser than a male. The way men are shown of needing a masculine side and cannot show femininity

Women are deemed as a “minority” yet make up 51% of the world population and in 2014 made up only 12% of protagonists in films. And that is just on-screen, the percentage decreases as you go farther and farther into behind-the-scenes positions such as directors, cinematographers, and writers. Add race and ethnicity and those characters' percentages decline even more (Lauzen, 2015.) Women in film and television are often portrayed with emphasis based on their body type and in advertisement are largely objectified. The large objectification and misrepresentation of women in the media has led to an offset psychological view of women from growing up to adulthood.

On the contrary, people will argue that the media is not producing advertisements to induce negativity.

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

“People learn more from media than any other single source of information” (Missrepresentation). This quote exemplifies how society learns and creates their standards about people, places, and things. All sources and mediums of media impact billions of lives every day. The media holds this power over society and it’s time to change that; especially when it comes to the media’s view of women. Women are constantly being misrepresented. This misrepresentation of women in the media is negatively impacting America by corrupting both the youth and adults. This is occurring because of the hyper-sexualization of women, wrongly portraying women in leadership positions, and creating stereotypes of women in movies and television.

Today’s filmmakers have three areas to focus on: the event or theme of the film, the audience who will be watching the film, and lastly, the individual characters and the roles they play and how they are portrayed and interpreted. Many of these films bottom line objectives are to focus on the “erotic needs of the male ego.” The focus on fetishistic scopophilia tend to slant the view such that we see the world as being dominated by men and that woman are

Miss Representation conveys that media is derogative to the most powerful women in the United States. People learn more from the media than any other source because it is the message and messenger. Americans devote about 10 hours and 39 minutes daily to consuming media (Howard). The media’s misrepresentation of women in movies, television shows, and advertisements negatively shapes politics, our national discourse, children’s inquisitive minds, and ultimately society. The danger behind these stereotyped images of women is that their effect is subconscious, meaning we slowly become accustomed to a sexist portrayal of women without even immediately realizing it. To cease our unrealistic, prejudiced expectations of women, a culture change is necessary.

Because of the way that women are represented in media, the messages sent to women is damaging to their lives. With women being seen as passive, flawless, inactive, dismembered, and submissive, it sends messages that women are always below men. It impacts what women perceive of themselves and others and causes them to feel inferior to men. The way in which improvement can be made is to limit the manipulation and exaggeration in media. By women also not being targeted and distorted, it will lead to a more realistic view of women and not trap them as members whom are less than men. With less distortion and inaccuracy portrayed in media, women can feel better in a sense that they are not a minority and that they are just as equal as men are. There is almost a link between each of the three topics, if the issue of sexualization and portrayal of women in media is improved and changed, then there is a possibility that mental issues and disorders will decrease and from there, physical health will also improve as body dissatisfaction will decrease. In a sense, all the factors are related to the well-being of the individual and thus are equally important topics of education and

Throughout the film history, female characters seem to be related to “softness, tenderness and delicacy” (as cited in Adorante, 2017). However, the portrayal of women in films has changed slowly but drastically over the years. Mostly, women used to play a traditional role as wives and mothers that care about their husbands and kids more than themselves; today’s audiences frequently witness much more various women characters who are “strong, bold, and aggressive” as well (as cited in Adorante, 2017).

Filmmakers use traditional gender stereotypes to produce characters audiences can easily identify with by portraying conventional images of a person with identifiable characteristics. In previous years, the dominant representation of a women in film has been the passive, subjugated protagonist. However, through the development of female empowerment and added feminist representations of film, the female heroine transformed to become strong and independent women in her own right, as an individual character.

Mass media is the methods of communication, including television, radio, magazines, films, internet and newspapers, that have become some of society’s most important agents of socialization. In this paper I will talk about media and its effects on society today, things such as stereotypes the media portrays, the way media illustrates women and what that does to body images of women. I will also be talking about medias effects on teenagers, and sexualization in the media.