7 Elements of Extended Marketing Mix

The hotel will be between Schiphol and Amsterdam. When I start-up my hotel near Amsterdam, it will be a great business to do. Moreover, it is easier for the people who arrive at Schiphol to reach the hotel.

Marketing is a way to achieve the best results using the right product in the right place using the accurate price at the correct time. A related concept of marketing is marketing mix. Marketing mix is a term which was first introduced by Neil Borden in order to promote and sell a product in the market. Later, it was refined by the Jerome McCarthy in the form of 4Ps. Since then, this 4Ps are the best tools to make a strategy to market and promote a product not just in the local market but in the international market as well. It is recognized as the most valuable model to use the strength of the company to exploit the opportunities in the market. Marketing mix model unfolds many hidden strategies which are impossible to identify. By identifying the hidden areas, Bombardier can make a strategy for each

The marketing mix is the general phrase used to describe the different kinds of choices organisations have to make in the whole process of bringing a product or service to the market...

The Marketing Mix provides an excellent framework for developing marketing plan. They are generally accepted as being made up of four parts which are:

Marketing mix is used at the MARC facility to develop and implement a plan to achieve organization goals. The four variables product, price, place, and promotion are within the organization’s control and therefore, the mix of those four elements are key in marketing decisions. Marketing mix is the combination of all the experiences, tools, innovations, and creativity that the MARC uses to make consumers their clients. All four P’s are needed in a marketing mix they should all be tied together. Revenue, while promotion, place, and product generate cost. Producing, designing, distributing, and promoting products come with expenses.

The marketing mix concept often referred to as the “4Ps” (McCarthy, 1964), as a means of translating marketing planning into practice (Bennett, 1997) is one of the fundamental concepts of marketing theory. Marketing mix is not a scientific theory, but merely a conceptual framework that identifies thee principal

The leading hotels in Broken Hills are categorized as either 3 star or 4 star hotels with leading chains such as ibis Styles, Comfort Inn and Arra Accommodation Group each operating one establishment. According to provided by Rome2rio.com, the Desert Sand Motor Inn in Broken Hills is located about 0.9 km from the town center. The attractions here include outdoor swimming pool, air conditioned rooms, BBQ facilities, and chic restaurant. The Hilltop Hotel, on its part features outdoor BBQ facilities, restaurant and solar heated outdoor pool. The restaurant offers an assortment of seafood and meat. Jordan Cottages is a popular locale located 1.2 km from the city center. The guest attractions include self contained accommodation with free wireless internet, BBQ area and private

Another barrier for entry is the high amount of capital needed to come into the industry. In the 2013/2014 Hotel Development Cost Survey they reported that the average cost of a economy style hotel room costs $77,400, compared to a luxury hotel average around $641,00. (See table 1) Due to the high costs of quality rooms in a hotel, there is a lot of capital required to enter into the hotel industry. A lot of money is required for property, employees, and advertising to gain entrance into the industry, which provide a huge barrier of entry into the hotel industry.

Hilton Hotels is one of the biggest players in the US lodging industry. It contributes to about 9% of the total rooms in US lodging market. It has presence in over 78 countries with more than 2500 hotels. Lodging industry is highly capital intensive industry, so to reduce capital expenditure Hilton Hotels opted for self-owned Hotels as well as franchising model with the real estate owners. One of the key features of lodging industry is low switching costs for customers. There is very little margin to differentiate from the major competitors in the industry which include Marriott international, IHG, Accor etc.

Pets stay for free at the hotel. The pet or the combination of domesticated pets should weigh in at under sixty pounds to qualify. Additionally, the hotel offers complimentary treats for pets at the front desk, disposable pet waste bag dispensers and designated pet walking

The Hotel is situated in the bustling East Cork market town of Midleton, located just 14 miles (15 mins drive)

A lot of business travellers want to stay in well known hotels like Mariott or Hilton. Only 16% want to stay in individual hotels. So for the industry it is important to have a very good reputation. Of course the people try to get the best price for a room and most hotels have company rates which are below the normal rack rate. Also important for a booking is the location of the hotel and the bonus programs. For 26% of the guests Airline milage is important. So the hotels have to work with airline companies and they want special conditons as well.

Within the luxury tier, many of the players do not actually own the hotels themselves, but instead manage the operation of the business, similar to that of FSH. In the luxury segment, competition for acquiring new management agreements becomes very high as hotel owners make their choices based on the quality and value of a company's management service and most importantly, its brand name. Moreover, guests who choose to stay in luxury hotels are commonly not very price sensitive, and thus it is essential that a hotel distinguish itself amongst its competition by providing value added services as well as maintaining an untarnished, reputable brand name and image.

The 'marketing mix' is a set of controllable, tactical marketing tools that work together to achieve company's objectives. The marketing mix analysis is also called 4P analysis. This analysis contains a set of controllable strategic tools of marketing which work in simultaneously to attain the objectives of an organization. In this paper we will analysis two organizations with respect to their marketing mix. The companies that I have chosen for this task are Pepsi Co and Coca Cola.

Price, which is one of the most important elements of the marketing mix, can be difficult to get right. Pricing too high, or low, can negatively impact on customer satisfaction and revenue. Adopting a pricing strategy is necessary to achieve desired sales objectives (Chan & Wong 2005).