7 Eleven Case Study

Furthermore, it is just coming into the growth stage of business with the highest branch in the Japanese restaurant segment. It has high growth potential on business expansion plan all over countries.

“Becoming a franchisee is an odd combination of starting your own business and going to work for someone else” (Schlosser 94).In Eric Schlosser’s Non-fiction book, Fast Food Nation, Schlosser reasons that fast food has widened the gap between the rich and the poor, started an obesity epidemic and propelled American cultural imperialism abroad. While the idea of a franchiser/ franchisee relationship appears to be nothing but beneficial, it has a serious drawback, which is the release/ acceptance of certain issues out of each party’s control. This, in turn causes other companies to try to develop new ways of forming this relationship. Subway, for example uses “Development Agents” to help ease tensions.

7-Eleven Inc. is one of the leading chains in the convenience/ retail industry. 7-Eleven was founded in 1927 in Dallas, Texas. It is the world’s largest mover and expanded faster then any of the convenience store. It also has many stores with gas stations that are cheaper price then the competitors. (http://mbacase.blogspot.com) The name 7-Eleven was originated in 1946 because the stores were open from 7am to 11pm. 7-Eleven has changed vastly after they started offering customers service 24 hours and seven days a week. It has now become the one stop shop, where customers can get their products quickly. (http://franchise.7-eleven.com)

This research paper exhibits Trader Joe’s unique business strategy in the management skills that has built a chain of grocery markets, and the understanding of Trader Joe’s business model in planning, organizing, leading, and controlling. According to the MGMT8 textbook “planning is determining organizational goals and means for achieving them, organizing is creating structures and work systems, leading is inspiring and motivating people to work hard to achieve goals, and controlling is monitoring progress toward goal achievement and take corrective action when needed” (Williams, 2016, pp. 4-6). Trader Joe’s demonstrate the importance of the management process in planning, organizing, leading, and controlling in many different ways. According to Forbes article “Trader Joe’s stands out from all the rest of the grocery business because they have proven how cultural awareness can cultivate business growth, and a grass-roots marketing niche that draws viral consumer activity” (Llopis, 2011).  Trader Joe’s is a private and a diverse company, and their approach and attitude are deeply embedded in the roots of the business model such as, product packaging, product selection, vendors, business layout, employees, and management.  In addition, Trader Joe’s business model is to listen and to carefully respond to the needs of those they serve, and they encourage feedback from consumers such as, completing a simple response card that is available in every store.  Trader

The franchiser can attain rapid growth for the chain by sign- ing up many franchisees in many different locations.

The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should

The company also offers a variety of products that are aimed at making the consumers feel that their needs are met. Despite the fact that there are competitors in Japan, Nordstrom has the right strategies and measures of turning competition into a strength that will enable it to have a competitive advantage (Standard and Poor's Corporation, 1981). The economy of Japan is well performing which gives an assurance to Nordstrom that it will be successful once it ventures into this market. There is assurance that the company will have maximum returns for the capital invested and this is a major reason why the investment should be undertaken. The highest population of Japan's population is the working-class group and people interested in fashion trends. Therefore, the company should undertake the investment and utilize its resources in making the investment a

We then have the owners of each franchisee, in a partner ship with the main owner of subway, they are seen to be the ‘principals’ taking risks, they play the main part of setting up the franchise and expect their business to grow earning high profit. Included in this are the suppliers, subways need fresh ingredients, food and drinks supplied to them on a regular basis, suppliers want them to keep purchasing from them and therefore would like the business to work out. The government also under come being a stakeholder as all taxes have to be paid even thought they would like the business to work out. Local communities are included within the stakeholder’s category too, the actions of subway have and effect on the community too, for example, if the franchises have an un-cleared, low in hygiene environment then it will attract rats which will spread.

The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success.

Franchising acquired its popularity by establishing a common method of service which gave customers the comfort that they look for when they look for a meal.When the customers go out

In order to achieve these strategies company undertakes a 5 P’s integrated approach to people, products, place, price and promotion. Company relies on its ability to continue to innovate and reinvesting in the restaurants to develop them according to system plans for world-wide growth, being consistent in providing excellent customer service and clean and friendly environment which enriches customers experience and create an overall difference that balances profitability with value.

The Dollar General is an American wholesale company that was first initiated in Scottsville, Tennessee by Turner and Cal Turner. Its headquarters are located in Goodlettsville, Tennessee. The mission statement of the Dollar General is "Serving Others." This mission statement helps to bring out the innate requests and intentions of the company in the United States of America and other countries in the world. The company has a vision that describes how it manages to cater for four different types of people. These four groups of people include the customers, the community, employees, and shareholders. Within these categories of people, Dollar General aspires to serve others through deliver of price quality and terrific prices for customers, opportunity, and respect for employees, a superior return for shareholders and a better life for the communities.

Answer : The retail convenience store has become a trend in Malaysia whereby there are many other retail outlet selling similar type of household products such as KK mart, Speedmart 99 and others which offers different working hours and cheaper products. 7-Eleven needs to compete with the rest of the convenience store and provide substantial marketing plans and attractive promotions to capture more customers to their

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

A major element of 7-11’s success is its focus on convenience. By staying open 24 hours a day and offering quick and easy pre-made food items, customers are able to make a speedy stop at the store at any point during the day. 7-11 continues to add to its selection of food items to better compete with fast food restaurants and other