7 Eleven Entry in Germany

Sociocultural factors influence and restrict consumption ideas, needs, desires and purchase behavior. People from different countries and different regions have different life patterns and different sociocultures. These differences directly influence the products that industries want to produce because people may even have different attitudes and value toward the same product due to different sociocultural factors. With the rapid development of modern society and the continuous improvement of living standards, the degree of attention paid to health has increased. “Franchise businesses continue to pay close attention to their customers' need for convenience, new flavors and, yes,

In 1946, Tote'm became 7-Eleven to reflect the stores' new, extended hours - 7 a.m. until 11 p.m., seven days a week. The company's corporate name was changed from The Southland Corporation to 7-Eleven, Inc. in 1999. Today, 7-Eleven is the undisputed leader in convenience retailing with more than 27,900 stores operating in the U.S. and 17 other countries and total sales of more than $36 billion in 2003 .

Globalization is one of the crucial factors that have impacted the business. Without the proper utilization of the effects of the globalization, it is very difficult for a company to get the competitive advantage. There are many factors that need to be considered before rolling out the product in the global market. The first is to analyze the value chain of the company and to understand and decide on the position where they management wants the company to be into. Then comes the licensing,

For instance, batteries are marketed much the same way, and without alterations to the product across the world. Now since we are selling coffee it might be tempting to think that since coffee is enjoyed around the globe that this would be a suitable method to use. This I believe is a mistake that Friend-Z coffee house should avoid. Not all cultures enjoy coffee the same way. For this reason, it is important to use a multi-domestic strategy. When working in a foreign country, it is best to cater to local tastes. For this reason, Friend-Z needs to change their coffee shop to use local flavors and beans so as to appeal to the local culture and integrate itself into the community. With this strategy, the foreign Friend-Z coffee shop, while still adhering to the original ideas of local flavors, fast service, and warm atmosphere, will accomplish this goal differently than the original coffeehouses. Given the advantages and disadvantages of going global, the advantages outweigh the disadvantages. The point must also be made that regardless if a company decides to compete globally or not, this does not mean that that company is not facing global competition all the same. As Richard P Biggs, founder and CEO of Atlantric LLC, says in his article 10 Reasons to go International “ If you are pondering whether to go global, recognize the fact that you are ‘global’, in that you very likely have global competitors. You are in a competitive global marketplace now.”

The saturation of the US QSR industry has caused firms to look outside of US borders for growth opportunities. Europe has been a very attractive market for global expansion due to its large affluent population and that menu options do not have to be completely customized to the region. China and India are also attractive environments but require more modified product offerings to meet local demands. KFC has had to offer options such as burgers, ribs, or fish to meet local cultural demands in their overseas expansion.

The business wants to draw everyone's attention in their areas by offering the types of products the customers want to buy. Along the same lines the management uses a decentralized structure. This allows for store managers and employees to react quickly to the different needs and wants by customers, because they do not have to run it by their headquarters. Example: Offer products to customers that are vegans

759 STORE established in year 2010, is the retail business of the CEC Group [1] that was set up with reference to the consumer culture of living areas in Japan. It mainly sells snacks, beverages, food and other packaged food and cosmetics which imported from Japan and other regions of the world. In the year, 759 STORE gradually introduced characteristic domestic goods including kitchen supplies and household goods mainly from Japan. Running with high inventory turnover rate, 759 STORE aimed to gJuly 30, 20157/30/2015ive desirable service to vast local Hong Kong residents, providing a relaxing shopping environment with wide range of products for 759 store’s customers to choose.

There are many advantages and disadvantages for Ben & Jerry’s to penetrate the Japanese market by relying on 7-Eleven, an

The store is located in Eau Claire, Wisconsin, the west portion of Wisconsin. Specifically, the county Eau Claire has a recorded population of 98,736. There are a few smaller Asian grocery stores located in Eau Claire but Asian Marketplace is the largest Asian store there and we provide more diverse Asian products than our competitors and also accept customers’ requests other Asian food products we don’t have on hand. Most of our customers would be of Asian race, so if you divide the population of Eau Claire by race; Whites make up 93%, Asians make up 3%, Hispanics or Latino make up 1%, mixed 1%, Black or African American makes up 1%, other race makes up less than 1% and American Indian makes up less than 1% (“Current Eau Claire County”, n.d.). There are other surrounding cities that could bring in potential customers to the store as well. There are no other larger Asian groceries stores are located near Eau Claire, WI. The closest ones are in Minnesota, where many or most of our customers use to drive for over an hour to make their purchase. Being the first to open a large grocery store with diverse Asian groceries would be beneficial in bringing in customers and making it more convenient for those who don’t want to drive over an hour or Asian groceries that can’t be found right in the city.

You would hope that businesses all over the world would work to the best of their ability in order to be the best. However, this is not always the case as there are many differences when it comes to businesses that are based in different countries. The way that a UK McDonalds functions is very different to the way Haveli in India does, due to the political, social and legal factors that cause them do so.

Ans. Until then they were happy enough simply to expand their business in US, after that reached a certain size and the company had the management time to spend on it then it was time to think about replicating that success abroad. Because the markets abroad are much more competitive than in America where it is a slayer of small businesses, except for fresh produce sellers. Globalization has taken off in recent years, before the turn of the century it was much more difficult and expensive for franchises to efficiently expand outside of their native country.

He wanted to keep the customer delighted. In so doing, this often meant customization and local menu adaptations as stated in the case. When looked at separately, there is no difference between menu variations in the US South vs. Northeast than in China’s Pudong vs. Beijing’s Forbidden City. In each instance, the location was dictating what the customer wanted.

     Other issues regarding international expansion into other countries also need to be considered including, access to supportive infrastructure, adapting to local culture and trade laws. Competitors within each of these regions will also pose a threat; a deeper analysis of competition within the food service industry utilizing Porter’s Five Forces model is located on the next page.

The positive outcome of this strategy is that the company is easy to control the market. It is because through the franchising, the local company needs to get the agreement contract from the main company. The local company can manage the local market well because it has already familiar with the cultural of that country. The negative outcome is that the local company didn’t follow the rules that have set by the main company and boycott them because they take control of the business.

Licensing differs from contract manufacturing in that more value chain functions have been transferred to the licensee. In outsourcing production and downstream activities a licensor firm can concentrate on its core competences and therefore will remain technologically superior in its product development- for example Apple licenses its brand to manufacturers of accessory products, and the BBC licenses rights to broadcast TV shows around the world. However a lack of control over licensor operations and therefore quality may lead a company to use franchising (a sub variant of licensing) in which the franchisor gives a right to the franchisee against a