7-Eleven - Paper

2098 Words9 Pages
7-Eleven in Taiwan

With the accelerated pace of people's lives, convenience stores have played an increasingly important role in today's society. 7-Eleven and Family Mart, which are the most famous convenience-store chains, can be found easily in many countries or regions. This assignment aims to address 6 questions sufficiently that based on the case of 7-Eleven in Taiwan: the first two are focus on the concept of convenience stores and the rest will link with the expansion and adaptation of 7-Eleven to the new market---Taiwan.

Q1: How has the convenience-store concept evolved in the US?

Generally, the convenience store (CVS) can be defined as a retailing type of operation, satisfying consumers' demands for convenience and emergency.
…show more content…
Finally, the product offerings in Taiwan were more localized to meet Taiwanese consumers' needs and technology was also integrated into the concept.

Q3: How the 7-Eleven stores in Taiwan compare with their counterparts in the US?

The first Taiwanese 7-Eleven store was launched by PCSC in 1980. As the local franchisee, PCSC kept the store logo and the core of convenience-store concept that was well established in America. By contrast, other aspects of the store chain had been re-formatted. For the layout, 7-Eleven in Taiwan had smaller average store area of 700 m2, only a quarter of that in the US. In terms of product offerings, despite providing basic daily-use products as the US model, the Taiwanese 7-Eleven stores also served local common foods such as tea egg, luwei and biandang. Furthermore, innovative services were the distinctive traits of Taiwanese 7-Eleven. In spite of the high level of operations, PCSC also extended the concept of customer convenience to the information technology(IT). For example, 7-Eleven in Taiwan introduced e-commerce (i-Bon---reserve train or opera tickets), e-payment (i-Cash), mobile communications (phone cards and the Internet) , pickup and delivery (books and auction items). Finally, the value chain was improved well by 7-Eleven Taiwan. Except the development of

More about 7-Eleven - Paper

Open Document