7 Eleven Pest Analysis Essay

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PEST ANAYLSIS 7 ELEVEN 1.1 CompanyBackground(7-Eleven) 7-Eleven, founded in 1927 in Dallas, Texas, is the world's largest operator and licenser of convenience stores with more than 21,000 units worldwide and nation's largest independent gasoline retailers. The name 7-Eleven was originated in 1946 when the stores were open from 7am to 11pm. Today, offering customers 24-hour convenience, seven days a week is the cornerstone of 7-Eleven's business. 1.2 Customer-Orientated Factors 7-Eleven focused on meeting the needs of convenience-oriented customers by providing a broad selection of fresh, high-quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment. Each…show more content…
The Australian economy, just like all other economies around the world goes through a cycle which lasts on average ten years and consists of periods of peaks as well as downturns. (Refer to Diagram 3.1 ) Figure 3.1 The Trade or Business cycle Although it is evident that the state of the nations economy directly impacts on spending patterns and consumer confidence levels it can be argued that this has a lesser effect on milk bars and 7 Eleven stores than other grocery and retail sectors. This is mainly due to the fact that the main items purchased at 7 Eleven stores (disregarding cigarettes) are household necessities ie: milk and bread and sales of these items would not be directly influenced by the state of the nations economy or recent unemployment or consumption figures. (Refer to Section 5.3?? for micro analysis) Currently the Australian economy is experiencing a period of negative growth however, this is likely to have a larger impact on supermarkets who stock items other than necessities compared to 7 Eleven and milk bars. 2.2.2 Impact Of GST The Goods and Services Tax was implemented on the July 1st last year and has created a whirl of confusion
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