7 Os: Occupants, Objects, Objectives, Organizations, Operations, Occasions, Outletss

Chapter 10 is over personality. Personality is described as a pattern of enduring, distinctive thoughts, emotions, and behaviors that characterize the way an individual adapts to the world. The book goes over psychodynamic perspectives, trait perspectives, personological and life story perspectives, social cognitive perspectives, and biological perspectives.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

To define motivation To define Intrinsic and Extrinsic motivation To give examples of Intrinsic and Extrinsic motivations Identify the relationship between Intrinsic & Extrinsic motivations using the theories that discuss the relationship and give examples. Conclusion

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

I would define personality as what makes each individual different. Each human being’s personality is as unique as they are. While most people define personality to describe another’s more apparent characteristics, psychologists use personality to try to give reason to similar

Personality is a pattern of relatively permanent traits and unique characteristics that gives both consistency and individuality to a person’s behavior (Feist & Feist, 2008).

We are also to describe how aspects of buyer behaviour can impact on the consumers in the target markets. Task 1 The two products we have chosen are, Coca Cola and Lynx male body deodorant, for these two products we will recommend appropriate segmentation criteria. The purpose for segmenting a

Sub-segments of the HENRY’s are the social climbers and YUMMYs (young urban, male). The social climbers are young adults with little disposable income, however are willing to make sacrifices elsewhere to enjoy high quality, dependable luxury products. Comparatively, YUMMY’s are more fickle

Dictionary definition (1) Personality – the sum of all the behavioral and mental characteristics by means of which an individual is recognised as being unique.

Consumer motivation is an internal state that drives people to identify and buy products or services that fulfill conscious and unconscious needs or desires. The fulfillment of those needs can then motivate them to make a repeat purchase or to find different goods and services to better fulfill those needs (Peter & Donnelly, 2004). The behavioral aspect of consumer motivation concerns the actions someone takes before purchasing and consuming goods or services. A person might do a lot of research--evaluating alternatives, testing and sampling--before making a selection. Consumer might decide to buy something based on which goods or services most

1. Consumer behavior: consumer behavior is the study of when, why, how, and where people do or do not buy products. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behavior. (Kuester, Sabine 2012)

According to our text, consumer behavior is defined as “the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society”. This means that companies are using this knowledge to influence consumer’s decisions not only about which product to purchase but also about which college to attend, which charities to support, how much recycling to do, whether to seek help for an addiction and much more. Since the beginning of this course I have been able to see that what I buy is not just a random occurrence, everything I purchase from gasoline for my car to the makeup I wear can be tracked using consumer behavior.

‘Motivation’ is derived from the Latin term ‘movere’ that means ‘to move’. Thus, motivation is a process that starts with a physiological or psychological deficiency or need that activates a behaviour or a drive that is aimed at a goal or incentive (Luthans). Broadly speaking, motivation is willingness to exert high levels of efforts towards organizational goals, conditioned by the efforts’ ability to satisfy some individual needs (Robbins). Need means some internal state that make certain outcomes appear attractive. An unsatisfied need creates tension that stimulates drives within the individual. These drives generate a search behaviour to find particular goals, that if attained,

ConsumerPsychologist.com, part of the University of Southern California, define consumer behaviour as "the study of individuals, groups or organizations and the processes they use to select, secure, use and dispose of products, services, experiences or ideas to satisfy needs." Essentially, consumer behavior deals with how frequently a person or organization may purchase an item from a company. It closely relates to elements of customer service--such as problem resolution and overall satisfaction--and to marketing strategies such as pricing, promotion and product placement.

According to Assael (2004, p.2), “Consumer behaviour determines a firm’s profitability”. Marketers have come to realize that their effectiveness in meeting consumer needs indirectly influences their profitability. Assael(2004, p.2). So it’s compulsory for every marketer to understand the consumer behaviour otherwise they will have a more challenging time to target a campaign that attract consumer purchase to a new product. This report will be focusing on a married, middle age businessman in