7 P's of Icici Bank

1705 Words Nov 16th, 2011 7 Pages
SRM UNIVERSITY – RAMAPURAM

FACULTY OF BUSINESS ADMINISTRATION

NAME : S.PRADEEP

REG NO : 3511120047

COURSE : MBA “A” sec

SUBJECT : MARKETING MANAGEMENT

TOPIC : 7 P’S OF MARKETING OF ANY ONE PRODUCT
7 P’S OF MARKETING FOR ICICI BANK

PRODUCT

1. DEPOSITS ICICI Bank offers wide variety of Deposit Products to suit our requirements. Coupled with convenience of networked branches/ over 1800 ATMs and facility of E-channels like Internet and Mobile Banking, ICICI Bank brings banking at your doorstep.

➢ Savings Account ➢ Senior Citizen Services ➢ Young Stars ➢ Fixed Deposits ➢ Recurring Deposits ➢ Roaming Current Account ➢ ICICI Bank Salary Account

2. INVESTMENTS Along with Deposit products and Loan
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Most notably, this is relevant in loan pricing. Many banks assign a risk weighting to individual loans over a certain size or based on loan type and assign a credit risk charge based on those ratings.

Customer relationships are difficult to assign a value to in the pricing process. Customers will generally press for some price concessions in consideration of other relationships they have with the bank.

Asset and liability mix also impacts pricing results. Generally speaking, banks operating with higher loan-to-asset ratios are able to afford to pay more for deposits. Likewise, banks can afford to be more competitive on certain deposit products if they have fewer maturities in a particular timeframe or less total outstanding balances in a product line.

The market rate for the core product Customers have more distribution channels available to them today than at any other point in history. In the past 10 years, the number of bank locations has increased 20%. Of course, there are the mortgage bankers, the Internet, and a host of other financial service providers competing for your customer’s loan and deposit business.

The point is, the competitive marketplace always ensures that if a financial institution is

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