7 Up Advertisements In The 1920's

For a regular human being who does not follow baseball, the man on the advertisement might seem like just another athlete. However, to someone that has come across the sport, the man on the advertisement will jolt their memory. The man in the advertisement looks very energetic and confident. There is a lot going on in this picture and it is shown on the man’s body. The ad just like every other Gatorade ad had their tagline, “Win From Within.” The tagline combined with the picture of Derek Jeter shows the audience that by consuming Gatorade, one can make sure that he or she is putting their body in the right condition to be successful.

Everyone has their own story of how they grew up. Most had a really hard life growing up, but only some capitalized from where they came from and rose up to be the best person they could be. In both the Powerade and Beats commercial it shows how two well known basketball stars Derrick Rose and Kevin Garnett have struggles of their own, but they have the tough mindset to become greater.

In today’s society, no matter where you are, there is always a good chance that you have seen an advertisement. These little creatures are everywhere. You may see them when you are reading a magazine, watching TV, or surfing the internet. We have become so used to them. Advertisements are good at making us stop what we are doing and giving them our full attention. What is an advertisement? An advertisement is an announcement made to the public. In Jib Fowles’ article, “Advertising’s Fifteen Basic Appeals,” he is informing us that companies are spending millions of dollars on advertisements to grab our attention in order to manipulate us into spending or thinking of spending our hard-earned money on their product. Even though a lot of people do not want to believe that a paper that is eight times eleven with an image and no more than five words is manipulative because we want to think that we are not that easy to trick. Nike created an advertisement for one of

In the commercial they show a football player. This shows that the product is for active people. When the football player drinks the PowerAde he looks refueled and ready to go. That instant recovery makes people think that they need to go buy PowerAde if they want to be better at what they are doing. There are a few small things that catch the eye if someone looks at the commercial closer.

Cultural reinforcement, the main tool involved in captivating an audience with a video text, is what Scholes believes to be the largest factor included in this Budweiser commercial. Without the cultural background of living where we do, comprehending the plot pummeled upon us in this commercial would be impossible. Without knowledge of baseball and its rules, we wouldn't know that the umpire had made a close, yet correct call, we wouldn't know that a screaming old white man running out onto the field was commonplace; we wouldn't even know why the man who swung the stick at the ball was running towards a white bag on the edge of a dirt path lined by grass. All commercials rely on some amount of previous knowledge, this commercial is no different. Late in the commercial in question, while the manager is toasting the umpire, and the Budweiser music is playing in the background, the viewer realizes subconsciously that the umpire has "made it," that he will live happily ever after, however untrue this may be. Our culture has influenced us so much that we almost require happy endings, within a 28 second commercial we can see the entire life of a black man unfold before our eyes, and by the time the commercial is over, we know he will have a happy life. The commercial doesn't actually sell beer, it simply sells the

Gatorade uses the theme song “Hard Work” and professional athletes to show the durability of the Gatorade sports drink. “Winning is…hard work” is used to describe the dedication and the energy it takes to win. By using the phrase Gatorade is showing that their drink provides the necessary resources needed to keep pushing for success. This advertisement appeals to pathos and ethos. Ethos is shown by the use of professional athletes and the Gatorade brand itself. Pathos is shown by the hard work and dedication that people put into their work to stay on top of their opponent.

The “Dr. Pepper TEN” advertisement is selling a new low-calorie version of Dr. Pepper that appeals to men. A diet soda has traditionally been viewed as a drink for females as they are constantly focused on weight loss. Dr. Pepper has launched a campaign to make low-calorie soda masculine with the manly design and expressive slogan “It’s not for women” that sounds very persuasive.

In the sprite commercial they are, they are going to show you famous people and trying to show you how a sprite is a good drink. The commercial is mainly trying to sell this to people (11 and up ) to show how when you're down to get a drink. They used lil yatchy and lebron james because they appeal to our generation. They also know kids our age would like to drink the sprite because they might think that they can become like them. Also the advertisement conveys the message that sprite is like the best drink that you can drink.

The media and design in the ad helps The Coca Cola Company take on the deeper parts of a person to get to its purpose. They do this by creating an image with the aforementioned pictures collaged together to focus the attention of the

One clever choice was to place the ad inside of a Ladies’ Home Journal. By placing this ad in that magazine their bound to get business because the main audience would be mothers looking for info and tips on a good lifestyle. The “Nothing does it like seven-up” give the emotion that a refreshing 7-Up drink will quench your thirst. Showing a mother’s hand feeding her baby show some creditability because it shows the reader that it’s so pure and wholesome that a person can feed it to babies. The advertising “Soldiers of Fortune” inside an ad, they advertise 7-Up along with an exciting adventure TV show.

¨You can sell ice to an eskimo.¨ Ever since I was a youngster, people have always told me how much potential I had to be a salesman. Such remarks provoked me to investigate the means by which an ad is persuasive and able to influence someone to buy a product. Through diligent effort, I learned that having a catchy slogan can persuade someone to support a business or organization. Of all of the slogans in today's society, from McDonald’s to Walmart’s, the slogan that stands out to me happens to be Nike's, ¨Just do it.¨ In a commercial aired on the 25th anniversary of the slogan, the theme is to ¨Just do it¨ even if the odds are in favor of your opponent. The 90-second commercial begins by picturing average athletes who are pressured

The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it 's just something we made up, and many of us believe that it 's a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mere

The 1950s is known as the “booming era”. A lot of things were booming in the 1950s. There was the height of the famous baby boom which was named from the roughly 77 million babies born between 1946 and 1964(The 1950s). Another boom was in the television industry, even though televisions had been around for 20 years or so, televisions were now in ninety percent of homes in America by the 50s(Culture). Advertisements also began to boom as they started to target the younger generation as their viewers. One particular ad is for the popular soft drink 7up. The 7up ad encourages parents to serve this soda to their children, claiming that their product is wholesome and even goes so far to imply that it is healthy for you.

It is no doubt that this campaign was made for a reason. Dr. Pepper had done their research in the statistics department in order to come up with advertisement like this. The goal of the Dr. Pepper ten ad was to get men to drink a lower calorie soda, without feeling like less of a man. As an article from the MarketingDaily by Lukovitz (2011) Ace Metrix was used to rank the commercial. At the time the commercial

Representations of men in media have a different approach—they tend to focus on strength, power, physique, independence, etc… The first ad portrays a clearly athletic, strong, male individual. His expression is one of determination and focus—He’s not going to let anyone get in his way. He is aggressive, and overflowing with testosterone. It is unclear what the product is, something to do with athletic performance. The next image is fitted with the caption “Always A Champion”, making it simple to realize this ad is all about the male ego. This man has a very intimidating expression, one of strength and—almost anger. His positioning shows off his clearly muscular arms and his aura is almost overpowering. In both images, the idea that a true man should be strong, aggressive, etc… is presented. For any normal male individual viewing this ad, he would feel like that is what he should be—if he was a “real man”.