7 Up Ethos Pathos Logos

Black Hawk was an Indian warrior who fought hard and long to keep his nation's territory free of white men. When the white men realized that Black Hawk would be a problem when stealing their land, they decided to imprison him. While in prison, Black Hawk wrote his famous Surrender Speech, using ethos, logos, and pathos to appeal to those who heard or read it and convince them that the white men were dangerous.

Television advertisements have been a part of pop culture for years, these quick minute long clips gain the popularity of its viewers through humor, shock, or simply good salesmanship. The ShamWow infomercial has become one the most well known television ads in America. Its popularity came from its snappy dialogue, believable offer, and enthusiastic spokesman. But what made this infomercial so successful? Today I will be analyzing how the ineffective use of the appeals of ethos and kairos, and the highly effective appeal of logos and pathos effect the audience in the ShamWow commercial.

This paper analyzes the types, forms, and effectiveness of the author's use of pathos to evoke emotion from their audience to persuade them to support the purpose of their message. Defined in the course pack as "using emotion to persuade" (Heasley et al. 128) pathos is a technique rhetorists use to garner an emotion response from their audience through one of four methods. These five methods are word choice, vivid examples, personal experience, scare tactics and sensory details; authors can employ these methods individually or in conjunction with one another to invoke a pathetic response from their audience.

In the advertisement, “The Talk”, Procter and Gamble's goal was to spark a conversation over this heavily heated topic and gain supporters due to their perspective. They do this by using the rhetorical mode of pathos to connect emotionally to all mothers.

Do you ever watch the Super Bowl for its commercials? Have you ever bought a more expensive product because you had seen its advertisement? If the answer is yes, then you might have been a victim of today’s marketers. Jean Kilbourne, the author of “Killing us Softly” stated in one of her lectures, “The influence of advertising is quick, cumulative and for the most part, subconscious, ads sell more products.” “Advertising has become much more widespread, powerful, and sophisticated.” According to Jean Kilbourne, “babies at six months can recognize corporate logos, and that is the age at which marketers are now starting to target our children.” Jean Kilbourne is a woman who grew up in the 1950s and worked in the media field in the 1960s. This paper will explain the methods used by marketers in today’s advertising. An advertisement contains one or more elements of aesthetics, humor, and sexual nature.

In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23

Doctor Martin Luther King Junior was an expert in persuading his audience. He was a massive advocate for the civil rights movement, and when he saw the injustice being served to the African American community during the Vietnam war, he had to take a stand. In his passage, "Beyond Vietnam- A time to break silence", he uses the rhetorical devices of logos, pathos and ethos to to strengthen his argument for why American involvement in the Vietnam war was unjust. The technique of logos, using logic to persuade an audience, is seen many times throughout this passage.

A rhetorical appeal that is present is Pathos because it appeals to the audience's emotions. Brent Staples tells us how when he is walking down the street he is thought of as a “muggar, a rapist or worse.” The addition of the word worse is striking to me. How could someone be worse than a rapist? In the eighth paragraph he says he was mistaken as a burglar in the building he worked in. Upon reading this I was confused and angry that someone could automatically see a young black male and think of

Wilson & Co. Ideal dog food originated from 1954, the ad itself was found in “The American Home” Magazine. Finding current information for Wilson & Co. was challenging, since Wilson & Co. were taken over by Jim Ling of the Ling-Temco-Vought (LTV) conglomerate around the 1970s. Fortunately, the company was a well-known meatpacking/slaughtering industry for dog foods during its reign. The advertisement made by Wilson & Co. could be discredited, by identifying the rhetorical strategies created from the advertisers. This is the nature of marketing and advertisement, by playfully rearranging words to create a force of attraction to targeted customers. This essay is going to identify fallacies used in Ideal Dog Food ad to demonstrate that using

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

Sexualizaton and objectification in the advertisements we see and the media we watch has become a very strong issue in our society. With the idea that “sex sells”, consumers don’t even realize that they’re not viewing the advertisements for what they are, but for the women (or men) that are being portrayed in a very erotic way, posed with whatever product they were hired to sell. Many articles have been written so far to challenge and assess this problem, but one written by Jean Kilbourne (1999), “”Two Ways a Woman Can Get Hurt”: Advertising and Violence” holds an extensive amount of authority. Using her personal experience with the subject, as well as studies she has conducted herself on the topic of sexualization, she talks about how the amount of sexualization in advertising affects how society views the culture and products consumers buy. She also notes that because of the quantity and prevalence of these ads, the rate of all forms of sexual assault, specifically rape (mostly towards women of all age), increase, as well as other forms of assault. It is important to examine Kilbourne’s use of rhetorical devices, such as ethos, pathos, and logos, and how effective these devices make her article. This way, it can be examined for its validity and her understanding of her own research. Kilbourne’s article is very effective through her uses of pathos and ethos, but at the same time, it loses its effectiveness through her absence of a counter-argument, as well as a lack

American’s most savored beverage is beer. It’s one of the top consumed drinks and can be drank for different occasions. Budweiser, one of the most top selling beer companies puts out their commercials to advertise their beers. While their commercials are used to produce sales, what most don’t see is the message they associate when drinking a Budweiser. These commercials often use rhetoric to persuade us. Rhetorical devices are used to be the most effective way to persuade and audience into thinking. Pathos, ethos, and logos are used to make a powerful statement to be successful in their beer sales.

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

In Marie Claire’s campaign advertisement, the magazine company graphically launches a campaign for the Reproductive Health Bill. Marie Claire incorporates specific elements within the ad, including imagery and metaphors, that help produce a powerful message to signify the stance the publication takes in regards to the bill. The advertisement further achieves this by strategically utilizing particular literary appeals, such as pathos, ethos, and logos, in a political context to both evoke feelings from the public and argue the case for readers to speak out and think for themselves when considering the Reproductive Health Bill Campaign. In the advertisement, the Marie Claire campaign largely uses the literary appeal of pathos to challenge the

In recent advertisements, Chipotle emulates the Ronald McDonald Campaign, by the appearance of the characters and scenery as something from a children’s book. This sentimental appeal seeks to connect the audience to their childhood, recalling a time in which all was right with the world. Specifically in Chipotle’s “Scarecrow” advertisement, Chipotle associates a children’s character with their product.