7ps of Marketing in Mcdonalds

=Channel distribution is the path that a product takes from the producer to the consumer and physical distribution is the actual movement of products that path.

Product means the ‘good and also service’ combination the organization offers to the target market. The retailer’s solution assortment must meet target shopper’s objectives. The retailer must determine both product assortments’ width and depth. Another product selection element is quality of the good: customer is interested not simply in the selection of choice but also in the products the product offered. There are three major product variables: product assortments, services mix

McDonalds is one of the biggest fast food companies in the market share today. It has been running in over 119 countries, as well as they have acquired over 31,000 restaurants in the world now. McDonald’s brand mission is to be customers’ favourite place and way to eat, they are aligned around a global strategy called the ‘Plan to Win’, they also committed to continuously improving their operations and enhancing their customers’ experience. As we all know that McDonald’s had successfully achieved their goal through out the years. (aboutmcdonald’s, 2012) Apart from this, as McDonald’s is a worldwide company, they also had the social responsibility to return the community; therefore, the ‘Ronald McDonald House Charities’ was

Product: - it is essential for a business or organisation to in-depth features, qualities and uniqueness of their product as compared to their competitors they are offering to their customer.

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

In my opinion, the first P i.e. ‘Product’ is the most important component of the marketing mix. It is an instrument using which value is delivered to the customer. It is a ‘bundle of benefits’ that can be offered to and appreciated by a particular set of consumers. Products or services lie at the heart of a marketing strategy; they serve as means of differentiation for the company or a brand representative of a firm. If a customer purchases a product and it does not meet her expectations, then she

Product- A product is anything that can be offered to a market to satisfy a want or need, products include physical goods, services, experience, events, persons, places, properties organisations, information and ideas. It is therefore the combination of goods

It will also provide the product mix for the new offering of features and benefits, branding, and any other products in line; it will show the differentiating characteristics from competitive or substitute products, packaging and

A ‘product mix’ is the line of similar products a company offers, all of which may have different purposes. There are certain aspects of a product mix, including:

The four elements of the marketing mix are product, place, promotion and price. Product is the good or service sold to satisfy a customer's needs. Place involves all of the decisions required to make the product or service available in the target market, or customers, place.

A product mix is the entire assortment of products that a firm offers. For example the IPod Shuffle which offers the following product mix; the device itself, the technology platform (the MP3 Format or storage system used by the shuffle), the product line to which the product belongs (Apple IPod line of MP3 music players) and the product category to which the offerings belong (MP3 players as opposed to IPhones for example).

18. Marketing Mix: Product Keegan and Schlegelmilch define a product as a collection of physical, psychological and symbolic attributes that collectively yield

The firm attempts to generate a positive response in the target market by blending these four marketing

Marketing mix is one of the most popular terms of the management. Marketing mix includes several terms like place, price, product and promotion these factors hold the key and known as Four P’s and even though there are some other factors like people, process and physical evidence. Any organization either a profit-making or non profit-making has to analyse and understand all these factors because they play a vital role in the marketing environment.

Product – Product can be defined as the goods or services which is made to fulfil customer’s demands and needs. While making the product company should take care about its quality and features must be according to the customer’s needs to satisfy them.