8 Key Element for a Business Model

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E-commerce: business. technology. society. E-commerce E commerce Business. Technology. Society gy y Kenneth C. Laudon Copyright © 2011 Pearson Education, Ltd. Chapter 5 Business Models for E‐commerce Copyright © 2007Pearson Education, Ltd. 2011 Pearson Education, Inc. Slide 1-2 E-commerce Business Models Business model d l Set of planned activities designed to result in a Set of planned activities designed to result in a profit in a marketplace Business plan Describes a firm s business model Describes a firm’s business model E commerce business model E‐commerce business model Uses/leverages unique qualities of Internet and Web W b Slide 2-3 8 Key Elements of Business Model 1. 2. 3. 4. 5. 6. 7. 8. Value…show more content…
m‐commerce Type of e commerce technology; i e m commerce Similar business models appear in more than one sector Some companies use multiple business Some companies use multiple business models; e.g. eBay Slide 2-14 B2C Business Models: Portal Search plus an integrated package of content and services Revenue models: d l Advertising, referral fees, transaction fees, subscriptions g p Variations: Horizontal / General Vertical / Specialized (Vortal) Vertical / Specialized (Vortal) Pure Search Slide 2-15 Insight on Technology Can Bing Bong Google? Class Discussion Slide 2-16 B2C Models: E-tailer Online version of traditional retailer Revenue model: Sales Variations: Virtual merchant Virtual merchant Bricks‐and‐clicks Catalog merchant C t l h t Manufacturer‐direct Low barriers to entry Slide 2-17 B2C Models: Content Provider Digital content on the Web News, music, video Revenue models: Revenue models: Subscription; pay per download (micropayment); advertising; affiliate referral fees Variations: Content owners Syndication S di i Web aggregators Slide 2-18 B2C Models: Transaction Broker Process online transactions for consumers Primary value proposition—saving time and money Revenue model: R d l Transaction fees Industries using this
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