805 1 the Four Functions of Management

For any organization (in this case, health organization) to succeed, survive or thrive, there must be effective and efficient management on the part of the leadership. Management is an essential component of any organization because it is the component that directs and coordinates the current activities of the organization and also makes provisions on the plans for the future.

In short a mission statement simply tells the staff and management the purpose of the organization, who their target market is and what business they are in. Moving on, next we have a Vision Statement. A Vision statement gives a company a sense of long term direction. It points out what an organization wishes to achieve over a given period of time. It also builds strong inspiration and cohesiveness in the organization while at the same time providing a clear direction of where the organization wants to be in the next five, ten, or more years.

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

A business plan is the core of your business and a must have. It is the roadmap that brings your business idea into a reality. A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. It guides your business from the start- up stage to developing, growing and managing your business. It can also be used to get funding.

A company's vision is a "general statement of its intended direction that evokes emotional feelings in organization members." (Dessler, 2003). The mission statement determines the type of business it will be by setting the purpose for the company, and

A mission statement provides a path to realize the vision in line with its values. These statements have a direct bearing on the bottom line and success of the organization (Anonymous, 2008). Which comes first, the mission statement or the vision statement? That depends. If you have a new start up business, new program or plan to re engineer your current services, then the vision will guide the mission statement and the rest of the strategic plan. If you have an established business where the mission is established, then many times, the mission guides the vision statement and the rest of the strategic plan (Anonymous, 2008). Features of an effective vision statement may include:

A marketing plan is an essential tool for any business to succeed. A market plan can help a company develop new products or service that

A good marketing plan is nothing but the blueprint for marketing products and services, and step-by-step guidance to deliver marketing strategies for the business (Brassington et al, 2012). This is a true, detailed document that sets perfect, true and measurable functions.

A business plan is a formal statement of a set of business goals, the reasons why they are believed attainable, and the plan for reaching those goals.

The vision of the organization is then transformed into a mission statement. It is a broad comprehensive statement for the intended purpose of the organization. The mission statement is the core values the organization will be standing behind. It defines the vision of the organization, the values and the purpose and the forward looking goals of an organization.

Marketing play vital role in success of every type of business. The objective of Marketing Plan to skeleton the strategies, tactics and plans to achieve the targeted sales goals.

The mission statement defines the scope of company’s activities and the vision statement creates a focal point over the goals and objectives of the organization.

Management is the manner of taking responsibility to oversee activities of an organization so it can achieve its objectives. The manager is responsible for carrying out certain functions which include: planning, organizing, staffing, leading and controlling. Managers, regardless of the level, share in these common duties. The five functions of management are interconnected. For success to be achieved, the five functions must all be implemented in line with the vision of the organization. Management foresee into the future and develop a plan. After a strategic plan is in place, management must organize the company’s resources and workforce to implement the plan. Along the way, they should offer good leadership and control of

The person I chose to interview for my case study was the Village Manager at Summerset Aotea. Summerset Aotea is a new retirement village for the over 65’s that opened 7 years. The majority of its residents live independently however it is able to provide up to resthome level care for residents living in the main building. The current Village Manager has worked at Aotea for almost 4 years and with Summerset for 7 years. She manages 24 staff including caregiving, nursing, property, activities, sales, café and office staff.