A Advertisement For Reebok 's Sports

The Nike commercial, “Nike Short A Guy”, was about a young man that was needed in many different aspects in sports, whether it was from amatuer leagues or professional sports competition. The commercial’s purpose was first to make the audience and consumers buy Nike equipment; but it also to showed the depth of Nike, and the many different sports in which they have Nike gear for. Ethos was used throughout this commercial in order to persuade the audience to purchase Nike. The intended audience here was sports players; but more specifically children that play sports.

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

Companies have many ways that they persuade their consumers to buy their products. They use concrete facts to appeal to and persuade their buyers into buying their products. How they present their information is vital to grab buyer's attention. In this essay, the writers are mocking advertisements in a humorous way through a fake product called MagnaSoles that they are selling to people with sore feet. They use many rhetorical devices to achieve this goal.

The lessons sports can teach us reach tremendous heights. Through sports, we receive a grasp of new heights and new abilities once unknown to an individual. One of the various ways humans come into contact with sports is through merchandise. In an economy-driven world, not a day goes by where an individual does not see an advertisement of some sort of product related to sports; two of the more popular brands are Nike and Adidas. Both these companies use catchy slogans that both, entice the buyers, and also place a thought into their mind. Nike uses the slogan, “Just Do It”, and Adidas is often seen with slogans like, “Impossible is Nothing” and “All In”. These slogans demonstrate the importance of determination and perseverance into the every-day

Throughout the essay hyperboles are used for exaggeration to make fun of how consumers pull in their customers. One of the inventors of the shoe insert calls the insert a, "a total foot rejuvenation system." The exaggeration put on the insert clearly shows how the author is ridiculing advertisers for their fake propaganda. The statements in the essay confirm that consumers

Visually the Reebok commercial displayed all types of people doing intense work outs from physically impaired to family members to workers. This gives the viewer a feeling of inspiration that they themselves are able to become better if they put in the time and effort. In the auditory, there was soft inspirational music playing in the background to further evolve the feeling of the ability and willingness to aspire to become a much better person. Textually when the narrator was describing why people work out in such manner to “become a better leader,” “parent” and “human” stirred up feelings inside the viewer that they themselves should also become physically fit in order to become better

Visually, most companies in todays media present models and unrealistic figures in their advertisements to make regular people strive for greatness, so much that it has become an issue in today’s pop culture. This Nike commercial completely went

The Footlocker commercial concluded with showing the new Nike shoes and shirts with a statement titled with, “Just go to Footlocker.” This commercial’s persuasion techniques were utilized appropriately and successfully. From begging to end it was amusing and gave a great visualize as to what the new gear looks like considering that they were both wearing it. The main audience would enjoy this commercial and would shop at Footlocker since these two are great role models of the basketball

The image obviously portrays a younger, overweight male running. Due to his appearance one would assume that he has been running for a long time. So the logical argument that takes place in the viewer’s mind will be that if this individual can dedicate himself to getting healthy why can’t I? The next step in the logical argument in the image is as follows, the image has just convinced an otherwise nonathletic individual to start exercising and being active; where most likely will they go to buy the clothing and shoes they need to begin an active lifestyle? This advertisement has the potential to convince people who are otherwise uninvolved in the purchasing of athletic sportswear to become loyal customers to a single corporate retailer. Effectively opening a new market for

The piece begins with the advertisement itself. The product “Magna Soles” is described as “harnessing the power of magnetism” and “restoring the foot’s natural bio flow”. The shoe seems as if it is magical, solving any problem. The Onion mocks how advertisements are often very extreme and persuasive. The “Magna Soles” are described in a very complicated, high tech, over-the-top way. Countless repetitive

The advertisement campaign that I chose to analyze is “Who Will You Be” by Dick’s Sporting Goods. One of the main commercial advertisements that the company presented was “Choices,” followed by a shorter commercial called “The One.” Since Dick’s Sporting Goods is known for being a sporting goods store, their campaigns are showing people performing athletic abilities. However, the commercials leave out the victory that is shown during sports by only showing people training or making careful decisions to improve their overall fitness. For example, there was a woman who was running a marathon, but the key to passing the finish line was pacing her own self and having confidence.

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

This light-hearted ad is consistent with their overall brand image, brand personality, and other ads as their website features a running banana and what’s been dubbed as the “Brooks VIP Porta Potty” which you can also find available at a number of races. They also emphasize the importance of the “tech” inside a shoe and their community is encouraged to share tips and advice to other runners. Impact Magazine, where this ad is found, is a serious fitness, performance, and sport magazine, is a little inconsistent with their overall image. Flipping through the magazine, all the other ads are much more serious and/or information-intensive. As a result, however, Brooks’ ad stands out and grabs your attention. Although the ad overall is humorous and light-hearted, they also include some jargon about their shoes’ “tech” (i.e. mid-foot crash pad) that only serious runners would understand, including the reader. I believe it is an effective ad that grabs the reader’s attention but still delivers professionalism and credibility to its stance on high-performance