A Advertisement For Reebok 's Tennis Shoes

Nike shows us that it is more than just a brand. We clearly see that in the action filled scenes that bring the Nike message into motion. Every scene is unexpected allowing us to live in the action of the protagonist as the camera angles change with the scenery. We are put in the spotlight with the protagonist showing us the joy and excitement of playing with different pro athletes. The experience is an unforgettable one, which leaves a positive impression not only on the people but the Nike brand as a whole. The advertisement shows that the first step to playing with the pros is to “just do

Skey says, “They clearly have a strong and emotional brand for young people.” Her quote benefits the idea of the use of emotional connections with their audience in the advertisements Nike uses. Leonard states in the Shoes, Diplomas, And The American Dream article that “Nike does have a message to market. The company is selling high-school and college athletes the prospect of not just a career but a future.” It is also stated in the article that people are “Willing to invest – to bet on – the future because of the seductive allure of the American dream” (Leonard). The products Nike sells can assist in the success of an athlete due to the use of the product. If a runner was to use crappy shoes, they may lack in their abilities due to the poor quality of the shoes. Another point is that if one is successful with a Nike product, they would stay with that product or upgrade when a better quality of the product by the same company, Nike, comes out. When success is found within one company, a customer is more likely to stay within the company product

The advertisement overall is effective to attract the male gender. It is very common that since men are very competitive and confident, Nike would create this ad to praise men. Although, the ad is also being effective to the individual who is not fit but wants to participate in the competition which this includes running using Nike shoes. Therefore, the ad is excellent at using pathos, and logical appeal in order to persuade its purpose.

Throughout the essay hyperboles are used for exaggeration to make fun of how consumers pull in their customers. One of the inventors of the shoe insert calls the insert a, "a total foot rejuvenation system." The exaggeration put on the insert clearly shows how the author is ridiculing advertisers for their fake propaganda. The statements in the essay confirm that consumers

In today’s time we come across a vast amount of advertising using various forms such as outdoor billboards, print advertisements, TV commercials and online advertisements. Advertising is a very common means of getting customers to see one’s message, brand and product. However, it is apparent that advertising is intentionally deceptive in the sense that it tries to prey on one’s weaknesses as a human being. For example, beer commercials constantly use sex appeal with attractive women to charm men and perfume commercials use the idea that their product will bring women the love that they have so long desired. Likewise in the Nike advertisement featuring Serena Williams, the advertisers use vivid visual elements to convey the idea that Nike products will make the consumer popular, athletic, beautiful, skilled, talented, hardworking and ultimately successful. This definition of Nike is achieved through the use of the famous athlete, the words of the ad, her facial expression, her stance and the background scenery.

The company name is called One Degree Beyond, this implies that if you buy our products you’ll get that push past your goal. And the slogan on the bottom says “Run Beyond your Expectations with the 361-Shield 2”, saying that with these shoes your goals will be passed and blown away left in the dust behind you. Pathos in this ad is the big sheetah in the middle epically staring at you with. Your mind wants to know more about this beast so you read more. The under the sheetah, is the Words “Fast and Soft” the reader relates this to the shoes that they make you fast but still really comfortable. Now Logos, the sheetah is a half sheep half cheetah, it's like “wow a fast animal that's soft!!”

By the use of Porter’s Five Forces model to analysis the athletic footwear market around the world; our strategy is to cut the price of footwear in the Year 11 and 12, and to increase budget of advertisement and to bid celebrity endorsements in order to boost the sales volume in a competitive industry .

The night setting sets a very dark background, with the main background colour being black, which symbolizes stealth, which is useful for the product’s purposes. Most professional soccer matches are played late in the day, when the sky is dark, so it makes people semi-consciously believe that if they wear the boot, they will have a chance of becoming an elite footballer. The product is pictured with the toe on the ground, while the heel is in the air, giving the illusion that the shoe is running, showing that it is perfectly suitable for strenuous physical activity, while demonstrating some of the flexibility of the product. The use of colours in this advertisement is very significant in creating the product image, with the orange-red colour of the product symbolising speed and physical energy, while the dark, black colours symbolise stealth, strength and masculinity. The white captions make the text stand out, so that they are easy to see, and the symbolic Nike tick makes the advertisement instantly

In our modern age, most of the information we receive is through social media. So much so that companies have used social media to post advertisements for their products or even debut their new ideas. For example, in the shoe market, we see a mountain of ads from shoe giants such as Nike, Adidas, Asics and Timberland just to name a few. These companies usually promote fitness, and foot stability and make sure to encapsulate this idea in their advertisements. Looking particularity at a shoe ad campaign from Asics for their Limited Edition “LAM 33-DFA” running shoe along side with its sponsorship of the Los Angeles marathon, we see a clever theme of distance combined with a display of the shoe.

Fastening the cutting-edge slim cut laces of a pair of pristine red cleats, I introduced a new adjunct to my “foot fairy” lifestyle. For the next couple of months, the pair of red Nike Mercurials became an extension of myself. I say this not only because of their tangible properties, such as their adaptive fit or charming physical appearance that matched my own but as a reflection on their extensive integration into my everyday life. Just as promised, these cleats played with the same profound precision of touch regardless of the conditions: in rain, shine, turf, grass, or snow. Every day, from June until November, I fitted the mercurials onto my feet to practice my soccer skills. Still, every day, looking down at my feet, I saw the same red

Christian Louboutin’s featured product is high-heels with red soles. The red color, Pantone 18-1663 TX, was chosen because red means love, passion, and blood. The red soles are also protected as a trademark in several countries. All of his shoe products have red soles, regardless if they are products for men or women. In addition to shoes, Christian Louboutin has a handbag and cosmetic line that encompass the trademarked sky-high heels and red soles. His handbags have the red color in the linings of the bags and they rest upon a pedestal of 4 mini metal heels, so that it may never touches the floor. From the cosmetic line, Louboutin introduced nail polishes within bottles that are shaped like heels. The bottles are 8 inches in height, and replicate the tallest heel Christian Louboutin ever created, the Ballerina Ultima. Christian Louboutin has been offered other deals outside of shoes, handbags, and cosmetic lines, but he has turned them all down so his name cannot be licensed.

This Reebok advertisement, which is in Men’s Fitness, is intended for athletes, but most specifically football players. J.J. Watt is the most feared defensive end in the NFL and this advertisement helps athletes believe that they themselves can be just as good and explosive as J.J. Watt just by wearing these tennis shoes. J.J. Watt is shown in different stances as he takes off to run, which would most likely be the 40 yard dash, because he is shown on turf surrounded by a football stadium. At first, he starts off pulling the weights, which are attached to his waist. The advertisement shows the weights to be very heavy, which would suggest that the shoes help you become stronger and able to push a defender aside with ease. Secondly, you see J.J. Watt get into his stride with fire behind him, which would suggest he is exploding into his

Nike’s advertisements intend to reach any athlete; all three ads appeal to all types of athletes under the symbol of Nike. “Stop Dreaming Start Working” and “Come out of Nowhere” appeal to the individual with the need to succeed. “Stop Dreaming Start Working” motivates the individual by emphasizing to stop dreaming about what the athlete desires and start working for the dream that they want to succeed in. “Come out of Nowhere” appeals to the audience by showing disadvantaged individuals that experience difficulties but still prevail to success. The advertisement displays a black student attending an all white school, a young immigrant relocating to America, and a young black kid playing against older kids. The narration of Lebron James emphasizes the need to achieve because he is arguably the best basketball player of all time and he was never supposed to make it out of his neighborhood to become who he is today.

Nike manipulates the viewer by showing that the opposing team in the ad comes from hell and that if you do not have Nike shoes, you are not on the side of “GOOD”. The only way that the “Evil” team can be defeated is by the power that is posed within the NIKE shoe. Once the ball is kicked using the NIKE shoe, it instantly is engulfed in flames and penetrates the Goal tender, thus defeating evil and winning the game. There is no mention on what the shoe is capable of doing but an innuendo that if you want to play on the side of “good” you should play in Nike tennis shoes.

As I was hired by Nike Corporation to choose the celebrity who will endorse their new Nike tennis shoes, I collected all the important information as well as conducted the survey to make a right recommendation. So, the purpose of this document is to find the best fit who will promote the new shoes. The document will give you the information about the history and background of the celebrity. Also, it will provide with the survey that was mainly focused on figuring out if our choice was right and if the other people would agree with us.