A Better Kind Of Tire : Gap Analysis

Objectives 3.1 Describe the relationship between differentiation and position of products or services. 3.2 Analyze the impact of the product life cycle on marketing. 3.3 Identify the appropriate price strategy that should be used in the development of the strategic marketing plan.

In this case study, it involves in Employer-Employee Relationship on between Moore Enterprises and Morecedes Tire. First, William Moore owned the business name and under this Moore Enterprises, William’s con Jonathan worked for his father when he was a student in the high school. Under his father’s company, Jonathan got experience and he starts his owned business called Morecedes Tire. To be continue, Jonathan sold tire both name of Moore Enterprises and Morecedes Tire, but he takes the payment with the name of Morecedes Tire. The problem is that he still working for this father by the minimum wage of $12 per hour and he is an independent contractor too. Unexpectedly, Jonathan got accident when he loads some tires on a trailer for unhooking the trailer. He got hurt for broken bones and face, but he never gets paid for the employer. He claims a field to an independent contractor to receive the employee benefit. Now, we must wait to see how the courts will answer to the Jonathan for his case depend on the employee status.

Make your driving sound with new tires and you will never have to worry again about leaks and flat tires. Most of all, there is no more chance for you to have accidents.

Because of the increased accident of cars by flat tires, we have come up with the smart tire.

Yet there have been some incremental developments in efficiency and utility in recent years, in particular the introduction in 1994 of “run flat” tires, which are designed to carry a vehicle at least fifty miles even after a puncture. This allows the driver to either get the vehicle home or maneuver it off the highway and into a repair shop.

Micro environmental factors create one of two parts of the external environment of a company. Micro environmental factors include suppliers, resellers, customers, competition and the general public (Marketing Environment Definition Factors & Examples, 2016). Market competition has played a tremendous role in Walmart’s success. The idea of selling the same product at a lessor price is what put Walmart on the proverbial map of stores and according to the company’s financials, continues to put them in the number one ranking of retail stores. Walmart is not always the most convenient choice for some especially if it is just one item needing to be purchased but in a general comparison, it is the smartest choice when it comes to saving money. The public has the power and ability to make a

I have observed that the plant managed by you is facing the voluntary turnover issue. There were 25 voluntary turnovers in the company in the year 2017 till date. All these men include who has worked for the past 5 years are also voluntarily turned.

Identifying influencing factors of a company’s macro-environment helps in the strategic development and management within a company. The macro-environment outlines an industry and the competitive environment as seen in figure 3.1, (Gamble, Peteraf, Thompson, 39). Within the macro-environment there are the political factors, economic conditions, sociocultural forces, technological factors, environment forces, and legal/regulatory factors. All of these factors blanket the habitat an industry and its competition thrive in. Inside the industry and competitive environment there are five factors that influence an individual company. The five factors are suppliers, rival firms, new entrants, buyers, and substitute products. The biggest impact on a company are these five factors. For example, Under Armour focuses on their industry and competitive environment to survive and grow. Their strategy to win over the market share from Nike and Adidas consists of expanding a stable and original brand within record time, taking an innovative approach to their product line-up and brand-name appeal where the market seemed to be barren, and lastly, the company enters in the foreign market early on to establish its brand and influence markets outside of the US.

The micro-macro dilemma relates to a variety of circumstances and situations and is essential for numerous decisions daily that people make. This is particularly true for many of the business decisions that organizations make in concerns to marketing.

Join the followers of Kal Tires on twitter to and post what you liked about the tires or wheels. Read other people’s tweets on the same and be informed about any product and service news. You get to know much about Kal tire in few words.

In 1979 Continental purchased the European tire factories of Uniroyal, the U.S. firm that was started its retreat from the tire business. As a result Continental obtained a second French factory and another German plant and factories in Scotland and Belgium. The other profit was the established marketing position of the Uniroyal brand. The acquisition of Kleber-Colombes, a financially troubled French firm in which Michelin held a major stake, was discussed, but not pursued in 1980.

The proposal of repairing all potholes in New York City will help residents in many ways. After a tremendous amount of winter storms, New York City’s potholes are at record high levels. New York City may experience a whopping 250,000 to 300,000 potholes by the end of spring 2016, the highest number of potholes since 1970 (Habib, 2016). The city has a glaring issue with potholes. The city should have agendas in place to prevent potholes from occurring so that we will not have to focus on repairing potholes. Many localities continue Christmas list budging, in which department heads prepare requests without any executive guidance about budget targets or conditions (Mikesell, 2017, pg.222). I am proposing that the city directly uses the five million dollars to repair potholes throughout the city. This project will fix the underlying condition of New York City’s streets while improving battered roadways. It

The macro environment deals with the external and uncontrollable factors of a business. The macro environment helps the business with identifying it’s triple bottom line and can help them adjust necessary factors in their planning. The macro environment also includes analyzing different factors in the external environment, In order for the business to take the current issues and create strategies of their own on how to eliminate them for the benefit of their business. The macro environment will look at factors such as inflation, unemployment, spending and the gross domestic product.

The suppliers: Suppliers can be in charge of the accomplishment of the industry when they cling to the supremacy. The supplier embraces the influence when they are the no more than or the biggest supplier of their supplies as like BHA did.

Micro economics focuses on the actions of individuals and industries, like the dynamics between buyers and sellers, borrowers and lenders.