A Brief History of Amazon.Com Essay

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12/1/2009 Brief History of
Jeff Bezos, an entrepreneur, created in 1994; the business was originally run out of his garage in Washington. With the additional investments from Nick Hanauer and Tom Alburg, Bezos was able to create the more user-friendly website that we are used to. As’s customer base began to grow Bezos realized that he was going to have to add variety to the products offered. Bezos hit on a successful idea when he added the feature that allowed customers to write their own book reviews. In 1997, went public and it continued to increase its product lines to include CDs, movies, and toys to its inventories. was
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They offer products are their website that are available in traditional retail outlets, but they are able to offer products at competitive prices. The majority of the products that sells are products that are available in stores. They sell brand name merchandise that people are already familiar with. So people come to, and they buy a product that they have already seen in stores. It is easier to sell a product online on a site like when they offer brands that consumers already are familiar with. has built a brand name that customers can trust.
They also partner with companies such as Borders and AOL that people use daily. Customers have been using these partners for a while now, and they know and trust the company. is also extremely well advertised. It is advertised on websites all over the internet. Advertising is the key for a company like Word of mouth advertising is a huge plus for People see their name everywhere they go on the internet. Once the customer visits the site initially, they see wide variety of products that are offered and the competitive pricing that they have. Then they begin to use the site more frequently and they tell their friends about Now, has been around for so long, and people are now familiar with the site. Customers now
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