A Brief History of Mcdonald

3459 Words Dec 10th, 2008 14 Pages
A brief history of McDonald's

PHOTO: The first McDonald's was built in 1940 by the McDonald brothers (Dick and Mac).

1954

• Ray Kroc became the first franchisee appointed by Mac and Dick McDonald in San Bernardino, California.

1955

• Ray Kroc opened his first restaurant in Des Plaines, Illinois (near Chicago), and the McDonald's Corporation was created.

1957

• Quality, Service, Cleanliness and Value (Q.S.C. & V.) became the company motto.

1959

• The 100th McDonald's opened in Chicago.
PHOTO: The McDonald brothers (Dick right and Mac center) discussing plans with an executive.

1961

• Ray Kroc bought all rights to the McDonald's concept from the McDonald's brothers for $2.7 million.
• Hamburger University opened in Elk Grove,
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PHOTO: McDonald's buildings have undergone dramatic changes from the first one opened by Kroc in 1955 (top) which is now preserved as a museum, to this ultra modern restaurant opened in 1983 in New Orleans (bottom).

1975

• The company's first Drive-Thru opened in Sierra Vista, Arizona.
• New countries - Hong Kong, Bahamas, Nicaragua.
• Fred Turner becomes Chairman, Ray Kroc Senior Chairman, and Ed Schmitt becomes President.
• Broadcast advertising appeared in UK cinemas.

1976

• McDonald's first UK TV advertisement was broadcast.
• 4,000th store opened in Canada.
• New countries - Switzerland, New Zealand.
• Largest restaurant opens - with 334 seats.

1977

• New countries - Ireland, Austria.
• Breakfast menu introduced, nationally in America.

1978

• The 5,000th restaurant opened in Kanagawa, Japan and it made US $1 million in its first year.
• Sundaes introduced in USA.
• In one store in Chicago (USA), a majority of McDonald's workers joined a union. The company then took legal action to stop recognition for the union unless they could get a majority in the 8 stores run by the franchisee.
• New country - Belgium.

1979

• A 7 month strike in Dublin (Ireland) lead to recognition of the ITGWU union. In 1985, two union activists won a victory at a labour court after claiming victimisation and unfair dismissal.
• New countries - Brazil and Singapore.

1980

• The 6,000th restaurant…