A Brief History of the Development of Advertising

In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

Advertising, defined by http://www.entrepreneur.com/ is, To call the public's attention to your business, usually for the purpose of selling products or services, through the use of various forms of media, such as print or broadcast notices. Advertising can come in several shapes and sizes. It can be auditory or visual. However, any good advertising company must use a variety of mediums for promotion. The Croswell Opera House is a great example of this. Recently, The Croswell Opera House presented the Croswell Christmas Spectacular. They used four different types of advertising.

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

| |newspapers, flyers, commercials to get their product or message across. Companies were able to reach more |

Airtime is bought from a situation or network in exchange for airing the commercials, while radio has lire apparent control of being limited to sound, this becomes its main disadvantage.

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

To answer this lets look at the history and evolution of advertising. During the 1950’s Cold War, characters were built around products to create a following between viewers and brands. In the 1950’s the product was the seller being distributed mainly through TV or magazines. Today, ads are focused on community building and brand awareness. Now, advertising has two purposes selling the product and the brand.

In today’s society, advertising plays a huge part in sale production around the world. Advertising is found in almost every place imaginable and even in places a person least expects it. Some advertisements are very noticeable and distinct, while others are very subtle yet the human eye tends to catch them. There are different types of advertisements which include signs, posters, newspapers, Internet, television, movies and much more. Advertisements remain successful by appealing to specific audiences. The audience targeted through advertisements are usually based off of society’s views on the product or what the advertisement is trying to “say.” Advertisements also play an important role in constructing the idea of gender. The idea of gender, usually focused around masculinity v. sexuality in women. A large majority of advertisements in today’s society, convey women as sexual figures, which can be seen as degrading towards women. The advertisement featuring Lucy Pinder for Lynx Dry: 48 hour Anti-perspirant, the company is also known as Axe in the United States, conveys this message. The advertisement was released in June 2011, before being banned in the United Kingdom for being degrading towards women. In the advertisement, the women is shown removing a turkey from an oven, while dressed in lingerie. The advertisement conveys a strong message against women and uses sexual appeal to influence men who value the shown qualities in a women, which are degrading to women. This

The ads still were not considered paid commercials because they were only for the owners of the station. The first paid ads aired in 1922 and were actually for AT&T. By 1930 about 90% of stations had started broadcasting commercials.

What do you think of when you see an advertisement? Do you first notice the talent they are using? Does the colors used in the ad attract your attention? Or maybe the word play they use in the ad? Advertisement is part of our daily life. We see advertisements everyday, everywhere. Be it on TV, radio, magazine, newspaper, billboards, posters, etc. The advertisements that we see are shown to us through the help of media.

Well Advertisement is the promotion of product or service through which a company finds the way to promote its product or service to people and maximize its product. Without advertisement it is impossible to compete with others in this fast Era.

Since its inception, radio has gone through many changes. In its infancy it was the only true form of electronic media. Radios became a requirement in all sea vessels, a result of the tragic sinking of the Titanic. During the Great Depression it grew in popularity due to its price, free. This was referred to as the "Golden Age of Radio." Radio remained the dominant force in media until the arrival of the television. The high fidelity of FM radio caught the interest of those who favored music programming, and with the addition of DJs, radio held it 's own. (Gross, Lynne Schafer, Electronic Media An Introduction, pg 3-8) Over the years, many new competitors have joined the media race. Technology has delivered new gadgets such as the MP3 player, iPod, and smartphones. New services like Amazon, Bandcamp, and iTunes have sprung up offering music downloads at low prices. Streaming services on smartphones

The Definitions Committee of the American Marketing Association, therefore, defined advertising as ‘the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas’.