A Brief Look at Flipkart

4. Internet Promotion (Acquisition and Retention)  A promotion plan is created and promotions carried out aiming at the acquisition of new customers based on the plan.  Performs integrated management of operations extending from the front E-Commerce system to the warehouse management system, and accumulate customer information, merchandise information, shipping information and inventory information.  A variety of information is analyzed to formulate and implement measures for retention from outbound through calls and the Internet, etc. 5. Order Acceptance, Payment Processing and Inquiry Response  Order acceptance is implemented and payment processing done based on order information from consumers.  Customer inquiries are taken care of at the time of the order 6. Return Processing / Inquiries after

Background The Entrepreneurial Approach - Entrepreneurship is from a French word meaning "a person who undertakes innovations and risks in business in an effort to transform ideas into economic goods." In modern business jargon, it has become more of a description of a mind-set, one who will take risks in order to result in gain; one who will use the spirit of innovation and throw off the shackles of "rules" to success in whatever organization that may be (Searching for the Invisible Man, 2006)

The organisational life cycle is the life cycle of an organisation from its creation to its termination.

Entrepreneurship is related with the capability of recognition and evaluation of opportunities, allocation of resources and growth. Moreover, entrepreneurship has been taken as an organisational notion that contains three magnitudes: Modernisation, Bear risks and Practical alignment. It has been confirmed that the companies that were engaged in entrepreneurial activities are now most successful and efficient.

Entrepreneurship involves entrepreneurial skills to develop, organize and manage a business venture by focussing on opportunities along with any of its risks in order to make a profit. Entrepreneurship is also an approach to management that can be applied in start-up situations as well as within established businesses. (Business Management: a contemporary compilation)

The main deal behind Flipkart’s Big Billion Day was that they offered the products at such discounted rates that were hard to believe. Flipkart offered unrealistic discounts on all the categories of the products ranging from the cheap products to the most expensive products. The discounts and the deals offered by Flipkart were unrealistic to the extent that some sellers had claimed a discount of 90% to 95%.

Becoming an entrepreneur will be very exciting journey; from the beginning till the development and realisation of one's product or service.

Zappos.com, established in 1999, has rapidly become a strong competitor in online apparel and footwear sales. With the original corporate vison of offering the absolute best selection in shoes; the vision has evolved over the past several years to include the goal of being the retailer that “provides the absolute best service online -- not just in shoes, but in any category” (Zappos, 2014). The online retailer stocks millions of reasonably priced footwear products; carrying thousands of hard to find brand named shoes, handbags, apparel and accessories via the company website and 7,000 affiliate partners. In recognizing their rapid success, Zappos credits it to their commitment to the customer, stating,

Entrepreneurship is the process of starting a business or other organization in which the ‘Entrepreneur’ develops a business plan and is fully responsible for its success or failure.

In the Chapter One case study it focuses on how Zappos faces competitive challenges in a rapidly expanding industry. The Las Vegas based company has transformed over the years as an online retailer that sells shoes, purses, and an assortment of other clothing items. Zappos envisions that online shopping will account for over one fourth of all retail sales within the United States in the future. This business forecast has the online retailer focusing on key performance factors that will establish them as the company with the best service and selection. Already acquired by a reputable online retail giant, Zappos is relying on a solid culture, brand, and business strategy to propel them to the next level.

This meant that Armscor had to progress quickly through the first two stages namely Entrepreneurial stage as well as the Collectivity stage. The Entrepreneurial stage is the formation stage whereby the organization is born; this is where the entrepreneurial idea comes to fruition. The biggest issue with the entrepreneurial stage is leadership, because when the number of employees reach a point excellent leadership is required to lead those employees. (teamtwinkies, 2017) Armscor did not face this problem off a lack of effective leadership as government kept a close eye on it. Progression to the next stage of the organizational life-cycle requires labour and capital, this also did not prove to be a stumbling

Flipkart is an Indian e-commerce company founded in 2007, by Sachin Bansal and Binny Bansal and headquartered in Bangalore, Karnataka. It is considered as one of the largest e-commerce company that made online shopping popular in India. In the beginning, Flipkart backbone was to sale online books in India and but they get diversified and expanded into electronic products and many other variety of products. Due to very low penetration of net banking and credit card in India, the cash on delivery model adopted by Flipkart has gained great significance. Due to changing business economy and environment globally E-commerce plays a vital role in the global economy. It is predicted that E-commerce will become a core part in doing business globally.

The online selling requires continuous cash inflows in order to maintain the distribution and supply chain systems. The decision-making by the corporate head of an organization are related with the generation of financial or revenue streams for continuity in its operations. After the burst of Internet boom, Zappos require more funds to run the organization, which are met by the management through personal accumulations. The organization at the incubation periods lacks proper or defined corporate strategies that might become an issue or challenge for its employees. The employee motivation is very crucial in online market. The

ABSTRACT: The Indian online customer’s shopping philosophy is hardly unique: we seek for the best deal available for the product of our choice. And the fight for the leading slot in the $3.1 billion industry has evolved into a two way tussle between Amazon and Flipkart. In our case we will study the e business strategy during festive season and the role of Information Management System in driving success. Retailers across the Indian market are aware of the fact that August – November is the festive time in our country. Consumers go berserk in these times. Buying patterns accentuate, everybody wants to get a piece of that sale Flipkart tried something unconventional when it launched its The Big Billion Day sale with great preparations however

Paytm is one of India’s largest mobile commerce. The company started offering mobile recharge and utility bill payments. With 300,000 orders, every day the company has emerged into a top e-commerce business on the track of full marketplace for its consumers on the mobile app. The company follows the mission statement of 100% Assurance with Paytm Trust and Paytm Promise of immediately refunding the money if the consumers have any issue with the product. We analyze the market environment and marketing strategies of Paytm which helped the company to become first choice of the consumers among its competitors.