Otis Elevator (Himanshu Bansal)
Business Context/Key Business Drivers
• World’s top manufacturer & servicer of elevators, escalators, moving walkways.
• Otis sold products in more than 200 countries. Revenues- $8 Billion in 2003.
• Headquarter in Farmington, Connecticut. Engineering plants in 6 other countries.
• Had 60,000 employees, 90% of them worked outside US.
• Operations organized into 7 regions: North and South America, South Europe, Middle East, North and East Europe, Uk and Central Europe, N Asia, S Asia, Japan.
• Driver-Reengineer business process, CRM, SCM, reduce cycle time, centralize services, get recognized as a service company rather than manufacturing. Initiative Objective/Benefits
Objectives Benefits
Otis wanted to centralize service delivery, response time and product issues. • With OTISLINE, 160 people together worked 24 hours a day
• Drastically reduced response time of 1 second or less/customer
• Aggregated information from multiple data sources
Impart Knowledge of the problem to senior management before it became critical. • Improved business service visibility to management
• Effective quality service of customer
Redefine its process, include new equipment design, supply chain, delivery and field installation. • Better delivery of performance for units under maintenance
• Delivery of world class service for customers
Reduce cycle time and increase quality of
This would speed up the process of employee access, credit card transactions, and more. The next thing I would change is the website, it is out dated to say the least. There are things that could be added to the website such as a ticket booth for selling the weekend tickets, a blog area for customer communication, and even a VIP section where they could get deep discounts. The third solution would be to add a digital dashboard software. [ (Performance Dashboard) ] This would be helpful in monitoring their business, by product sales and new customers. This would be a tremendous help in marketing strategies to grow the company.
The next perspective we will discuss is internal process. This is like asking “What can we as a company change within ourselves to satisfy our customers?” Excelling within our four walls can help create a self-image that is note-worthy to prospective clients. The first objective we will look at is increasing the quality of employees. Employees need to be of high caliber, and/or with the earning to learn and grow. This is can be difficult to measure. However, if we gave bi-annual testing, we can seed through the employees, which have an
Since four to five regional offices should be set, the other locations should be Middle Atlantic and West South Central. The specific numbers are as following:
Location - where regional divisions of the business take responsibility for a specific function or particular products, whether locally, nationally or internationally
The recommendations that I would give is to expand the changes that the company has put into place. I would continue to try to come up with applications that streamline the process for all involved. The ideal outcome would be doing double the service calls that an employee can do in a day, and produce twice the amount of leads for sales reps.
They need to focus more on their Customer Service as it the major source of the income. Applications need to be developed to get feedbacks from the customers on the organization service. This will give help Troom management to take better decisions to improve their quality and in-turn to gain profits
An example of a functional region would be the prisons of Abu Ghraib outside the city of Baghdad. These prisons held the captives from the war. “In April we were assigned to help patrol the area surrounding Abu Ghraib, the huge prison twenty miles west of Baghdad. Another example of functional region is the Baghdad airport which was heavily used by the U.S to fly in equipment for various operations. “The airport- the same one I’d seen bombed- had been turned into a large American complex, and units from all different service branches
Take in and implement better technologies immediately as soon as they have availability, regardless of whether or not there are organisations using them beforehand
3. Less IT- This could also result in the need for less IT staff because all of the maintenance and upgrading to the severs is done by the host company.
Americas, Africa and the Middle East as well as Asia-Pacific. Each region is headed by a
2.Align the organizational structures of the company by establishing profit centers. Focus the ERP system on worldwide CRM. Adjust the compensation system to reward brand thinking and brand management.
1. Bring in a new Quality Manager with TQM experience to implement the needed changes to bring improvement and make their customers feel that favorable changes are coming.
Retention of key employees, improving controls, procedures, streamlining processes, rewarding ideas to "kill stupid rules" and improve customer experience. TD trains employees
The improvement of its operational efficiency through the industrialisation of processes and the pooling of resources The development of internal synergies Attracting talents and developing best practices in terms of management A constant and reinforced vigilance on risk control
In the book Reengineering the Corporation: A Manifesto for Business Revolution, Michael Hammer and James Champy discuss a concept that he originated known as “reengineering”. The process of reengineering involves coming up with new ideas, specifically processes, which are technologically advanced and extremely effective in completing corporate work. Companies must think ahead so that they will not only succeed today, but also set the rules for future business. A critical part of reengineering involves ignoring the current procedures and structures that have been set by a company and replacing them with more efficient processes. In creating these new processes, companies must focus on the needs and wants of consumers. This will ensure customer satisfaction, which is a key part of maintaining a competitive advantage in today’s world.