A Brief Look at Playing Tennis

Tennis Warehouse is a company that wants to provide people with the best tennis gear and equipment to get better.

Tennis serve is the shot that starts off the point. It is normally instigated by pitching the ball into the air and thumping it into the diagonally opposite service box exclusive of touching the net. This act is attained underhand or overhead. It is the only attempt where a player takes his time to position up, instead of reacting to an opponent’s shot. In doing this, high percentages of the efforts are normally exerted at the upper extremity of the body, while the rest at the lower extremity of the body. the serves comes in five main types of which includes; cannonball or flat serve, topspin-slice serve, slice serve, American twist serve and the topspin serve. The paper will focus on the some of the types of the serves and the ways in which the upper extremity are involved in the game. With this, it will look at the movements that occur at each of the upper extremity together with the muscles that are in use at the joints.

This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

For many companies, sales figures are usually a measure success, tennis is no exception. In North America, tennis can be measured by the annual racket and tennis ball sales (Heitner, 2015). Prince Sports, a sports racquet company, has several different product lines. Their Prince brand serves tennis, squash, and badminton players. Racquet ball players may recognize the Ektelon brand and the Viking product line equips platform or table tennis players. Prince Sport’s tennis line consists of over 150 different racquet models, more than 50 different tennis string variants, footwear, apparel, and countless types of bags. Prince Sports has prided themselves on their history of developing innovative items such as the first oversize long

In tennis serve the summation of forces is important as athletes wants to reach maximum speed and accuracy, which through the correct sequence of body movement this greater force will be generated (Geiblinger, 2016).

| Use this information for questions that refer to the World Tennis Ball (WTB) Company case.

Tennis is a game of speed and reflex. It uses a lot of muscle memory. You need to be able to move quickly and effectively to reach the ball quickly and hit it. Thus it takes quick reaction time and reflexes to play at higher levels. Tennis drills and practices train your muscles to react faster, smoothly and naturally. During fast volley bouts your muscles often react

“Champions keep playing until they get it right” (Billie Jean King). Wingfield created, innovated and illuminated outdoor lawn tennis and overcame problems that he faced on his way. It was a great deed to many people, bringing them great satisfaction and a new perspective on indoor tennis. They were able to get fresh air, play enjoyable games, become healthier, gain strength and most of all, have fun. Wingfield was smart and innovative for the way he went about it, he did not reinvent the wheel, he just improved it. Wingfield came up with a great invention by applying past knowledge to new

Racquet-a racquet is a piece of sports equipment that is a stick which is used as a handled, and has a flat egged shaped, with strings in the egg, that is used to hit the shuttlecock to the opponent's side.

Main Point 2: Tennis has been played all over the world for centuries, getting more popular as time goes along. It has evolved in many different ways, and continues to do so.

This string had many enhancements made to it. Technology put in the natural gut helps, but it still has flaws. The weather and environment are the few things that affect this. Tension of the racquet also plays a factor. The more tension on the strings the less velocity it produces.

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

As we all know, America is a nation of sports enthusiasts. Most Americans participate is some kind of sporting event, either as a spectator or as a competitor. In the pantheon of great American sports, there is one that stands out. It has been called the great American pastime. Yes, that great sport known as tennis. Tennis requires a mastery of many skills to be able to play competitively, but the primary skill needed to win in tennis is the serve. The serve is the primary offensive weapon used I tennis, because it is the only time when a player gets to put a ball into play. The player controls the speed, the placement, and the spin of the ball. With proper procedure, the serve can win many points and games for the server. The technique

The intended target market for Tennis world will be tennis players as well as potential people who have the interest of playing tennis. This will be men, women both young and old.

In tennis a junior would compete for best of 3 sets. But, in Grand Slams males play best of 5 and females play best of 3. A tennis court is 78 feet by 36ft. According to tribe sports the average professional male runs 3 miles in a match travelling an average of 8-12 metres per point. However, tennis is known for it’s extremely high intensity nature for short bursts that occurs within a long period of time. The average point length is 6.36 seconds, which is constantly decreasing. However players on average use 20 seconds rest bite between points and 90 seconds at the change of ends (every 2 games) (Fernandez, 2006.) The average length of time a point lasts in tennis has declined substantially in the last 20 years. (Kovacs M S, 2006) Most points consist of 2-5 strokes and 4 directional changes. - USTA (2010). For attacking players like my self the average percentage of the playing time is 21% +- 5.5%. Matches can range between 1 and 5 hours (Kovacs M S, 2006). Sports fitness advisors found that 48% of tennis players movement is sideways making it the most used movement. Tennis movement is broken down into 3 types- forward, backward and sideways. Sideways movement occurs the most (48% of the time.) Then forwards movement is just below (47%) and finally backwards movement occurs 5% of the time. According to Parsons (1998)