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A Brief Note On Big Data And Business

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Big Data and Business
Colin Pastrana
IS 300 MIS research paper Management of information systems are changing the way that business is being done, making it more efficient and being able to target consumers. Edd Dumbill of forbes.com has written an article in which he says “information systems are moving from the back office, to being the backbone of business value creation.” (Dumbill, "Defining Big Data", 2014). Data are streams of raw facts representing events occurring in organizations or the physical environment before they have been organized and arranged into a form that people can understand and use (Laudon, 2013, pp. 15-16). Big Data can be defined as datasets with volumes so huge that they are beyond the ability of typical …show more content…

In the words of Edd Dumbill
“Big data is data that exceeds the processing capacity of conventional database systems. The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” (Dumbill, "What is big data?", 2012). Big data when mined properly can give accurate trends of what products will sell better at what times and to whom these products will sell better to. Big data and data mining when used together properly can significantly boost the decision making and business processes in a business by using management of information systems. Big data can be used for many different things but after it is used and patterns are drawn out of it, the data can be stored in a data warehouse. A data warehouse is a database that stores current and historical data of potential interest to decision makers throughout the company (Laudon, 2013, pp. 225). Databases need to be implemented in companies so they can manage their different customers, sales, suppliers, products, and employees and keep all of their data separate. Databases contain lots of big data but to a human all this data is useless so they need to mine it. Data mining is one of the many complimentary services to big data because it is needed to find patterns and relationships in large databases and

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