A Brief Note On Magazines And Other Forms Of Multi Media

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Magazines and other forms of multi-media portray everyone inaccurately; however, especially women (Conley and Ramsey, 2011). Specifically, Magazines do not just portray men and women differently, by sexualizing the women, they also portray elderly women differently than they do younger women. For example, cooking magazines tend to use elderly women on their covers and they are cooking and they have a big smile on their face, and it just looks like they are having a lovely time. In contrast, on a magazine that specifically targets the younger people the women tend to look photoshopped, in a sexually suggestive position, and they tend to have a mad look on their faces. This topic is important to sociology because it is a form of age discrimination. This is because older people are less portrayed in magazines than younger people (Gantz, Gartenberg, and Rainbow, 1980). The textbook defines ageism as “a system of inequality based on age that privileges the young at the expense of the old” (p.554). Further, by not portraying elderly women as much as young women, and also by portraying older women as less beautiful than younger women is a form of ageism (Gantz, Gartenberg, and Rainbow 1980). Selection/Justification of Content to Study The content that I will be studying is coming from a magazine. More specifically the magazine is called Vanity Fair. The purpose of this content analysis is to see if the same magazine portrays young women in the same way in which they portray
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