A Brief Note On Media Influenced American Culture

Television during this time greatly shaped American culture. Televisions were affordable and middle class America began to invest in them. The technology developed which allowed the networks- NBC, CBS and ABC, to broadcast TV in real time. The moment was realized during the 1952 presidential election. Broadcasters were able to show the Democratic and Republican conventions live. This was important because rural America was able to see in real time Dwight Eisenhower and Adlai Stevenson running against each other.

The media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). “Within this context, television emerges as a consumer-oriented medium that reflects advertisers’ desire to reach a young, upscale, and primarily White audience” (Goodale1999; Henderson and Baldasty 2003: 100). As a result other races and ethnic groups other than white Americans are often put

Mass media has experienced many major developments over the past hundred years. As the manner in which media is communicated to the world evolves a definite shift to American culture has occurred in the process. Mass media has undergone numerous changes in the way it is distributed to the general public, going from newspapers, to radio, to television, and now to the World Wide Web. American culture is so ingrained in technology, that distributing mass media in this format seems like a natural step in the evolutionary process of distribution.

There have been so many major developments in the evolution of mass media we now live in a day and age where we are constantly continuously connected. I have greatly always been fascinated by how much things have changed in just fifteen years. Fifteen years ago when I was sixteen and looking for a job. I would have to walk into an establishment and physically fill out a paper application and sometimes get an immediate interview. The other options were to use a news paper to look for jobs. Now just fifteen years later not even a century I can down load an application have my resume uploaded and apply for twenty jobs in a matter of minutes and receive call backs the same day it’s incredible. In the last century we have gone from the radio invention with just sound listening to movies, to black and white TV set, to color TV set to big flat screen TV that can go 3D.

     What role does television play in society? For decades we have seen many parts of our world rapidly going through changes in technology. Today’s society has been transformed by means of communication and the available information through mass media. Most Americans rely on television for news, sports, and entertainment. Television is just one of the many examples of how technology has changed our lives. Since the invention of the television in the early 1900’s, it has played a very important role in our lives. Having a television set in the home has become very essential in today’s society. We depend on it to entertain us with its sitcoms and to inform us about current world issues. The

Mass media is communication that reaches a large audience. This includes television, advertisement, the Internet, newspapers, and so on. Mass media is a significant effect in modern culture in America. It creates ideas and sustained within society not only send ideological messages out to the public but to advertise this ideas which are tend to manipulate our mantalities.

In today’s society, media is present in our lives 24/7 allowing it to have a major influence on our culture in both positive and negative ways.

There is no doubt that the media has a huge role in American culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. “American culture” is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The “media” to me refers to all forms of news and popular culture from sources such as television news sources, online news websites, online blogs, and social media networks - basically any public medium with a large audience (in this case, the American

The media we view helps us to understand and help shape our ideas of society. For example, after you watch a show it helps you pick out your deepest values. What you consider to be good or bad, positive or negative, moral or evil. Along with helping you pick out your morals media spectacles help you understand who has the power and who is powerless. Often, the media will dramatize the symbolism of power.

Television is a persuasive intermediate of mass communication. Today it has been argued that television does an unsubstantial job of portraying race and ethnicity. The current programming and advertising shown on television today, advances one’s ethnocentric view of American culture, and validates many existing racial stereotypes.

Various forms of entertainment media have shaped American culture and its values. Back then kids would go outside and play with family and friends. Now, all kids do is stay home, although there is nothing wrong with that, but they have become very unproductive while doing so. They do nothing but watch tv, Netflix, stay on their phones or surf the web. Entertainment media has a huge influence over how society thinks, if a celebrity, movie or tv show says something is okay then without a second thought our society will think it is okay too. There is nothing wrong with a little influence, but people tend not to understand

We have a sense of what is happening around us, with a fair insight about how things work elsewhere on the globe. We can view the world through the television, even if we are rooted in one spot the whole time. It is a getaway to places unknown, foreign, and magical with knowledge of what goes on around us without being physically present in that place. The media in all its forms can introduce us to creative outlets that can help us better ourselves in different ways, be it in our personal or work lives. It can change our perspectives and push us to do more than what we limit ourselves to. It can also help us engage with other people around the world, and be more open and understanding towards other cultures.

Information is easily accessible to Americans through the media. Americans can get this information from print, audio, visual, and online. For eight to eighteen year olds, media in some form or fashion normally takes up seven and a half hours of each day. Of those seven and a half hours, most is spent in front of the television. Along with watching TV, video games and use of computers consume an hour for each (Media, Body Image, and Eating Disorders). Even though there are many contributing factors, visual mass media has a negative influence on American society.

Media influence is the force by which ideas are injected into people’s lives shaping the very culture of society. This influence is masqueraded through hidden media message, resulting in a change in its audience which can be positive or negative, abrupt or gradual, short term or long term. Although mass media’s influential effect can reach a wide ranged audience as an agent of socialization the responsibility to contain what it releases has not been of importance. “The media’s socially significant obligations are formally ignored.” (A.S. Zapesotskii, 2011, p 9). Media messages can be exerted through many different outlets such as TV shows, music, movies, commercials, news, magazines, games which are all gravitated to entertain audiences ultimately offering personal gratification that can sometimes blur the lines between reality and

Introduction We have now entered the information age, where mass media Influence has grown exponentially. It started with the printed page more than 500 years ago; after that, media have evolved in delivering more information and entertainment. We