A Brief Note On Misleading And Deceptive Advertising

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

Ensure that you have clearly stated what your Marketing Plan is designed to do, e.g., measurable goals by which you will increase units sold, dollars of revenue made, etc. What do you want to accomplish?

Marketing strategies vary greatly. Although there is no strategy that will fit every business’s needs, there are some guidelines to follow. Before doing anything, make a set of goals within a timeframe. Here is an example:

Lastly, they need to evaluate the process to make sure the strategy is successful. With the strategic plan in place, marketers can then focus on creating a marketing plan. The marketing plan should consist of an Executive Summary, Situation Analysis, SWOT for each product line, Marketing Goals and Objectives, marketing Strategy, Marketing Implementation and Evaluation and Control. There are many parallels in how the strategic plan and the marketing plan are

A successful marketing campaign needs a lot of planning up front, a very granular plan, down to the details can help eliminate any surprises along the way and ensure a smooth campaign and increase the chances of achieving your goals.

As an instance, a lot of company’s goal is to raise earnings, and implementing a marketing plan that is new is going to be the secret to this. This is the point where the business will decide how they will measure their own effort. The number of goods offered to customers, trade expenses, or another step, if they are going to use increased earnings earned per customer, customer satisfaction evaluations. They then set some goals which are a short term they have a plan b and the step can speak with their customers, evaluate and react.

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

False advertising is a growing trend among businesses in our economy and normal life. This trend includes directly trying to trick the consumers into thinking that they are getting something great but in reality they are getting nothing. All age groups are targeted by false advertising, it is just a matter of how smart of a consumer you are. Almost all companies are guilty of this crime. The biggest and major companies that are big into false advertising are weight loss programs or supplement pills that will help you lose weight. In conclusion false advertising is a growing terrible trend in our society today.

In order to generate sales, marketers often promote aggressively and uniquely. Unfortunately, not all marketing advertisements are done ethically. Companies around the globe spend billions of dollars to promote new products or services and advertising is one of the key tools to communicate with consumers. However, some methods that marketers use to produce advertisements and to generate sales is deceptive and unethical. Ethical issues concern in marketing has always been noted in marketing practice. According to Baker and Hart (2008), ethics itself has a profound, varied and rich past. It emphasizes on questions of right and wrong or good and bad. In this essay, it addresses the issues about how marketers should evade deceptive advertising as well as unethical pricing.

A good marketing plan is nothing but the blueprint for marketing products and services, and step-by-step guidance to deliver marketing strategies for the business (Brassington et al, 2012). This is a true, detailed document that sets perfect, true and measurable functions.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p

It includes SWOT analysis of your business in the marketplace, once customers need is determined and decided what product will satisfy those needs, then marketing mix 4 P’s and budget must be applied which will look over the facts that how those needs would be met. The next step in planning process is determining how the resources will be allocated.

As an entrepreneur who has formed a new small business I understand the need for a marketing strategy. A marketing strategy identifies the planned marketing programs, all the marketing activities that a business will use to achieve its marketing goals, and when those activities will occur (Ebert and Griffin 349). A marketing strategy is all about planning the marketing mix, which includes product, price, place, and promotion. But, first selecting and analyzing a target market for the marketing mix and product is best for satisfying the target market and the firm’s marketing efforts. As an entrepreneur, it is my responsibility to understand the marketing strategy, to select and analyze a target market, and create and maintain a marketing

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.

Most are “doers” and not “planners”. If we want to do the right marketing activities in the right way we must start with a marketing plan. For that, marketing planning must be continuously undertaken to see any shifting market conditions, changing customer needs, competitive threats as well as potential opportunities.