Porsche’s Engine Downsizing
There are more than one billion cars in the world right now and this number is increasing everyday due to the demand of the cars. Most of the cars in the world have big engines right now. What a big engine means is the eight cylinder V8, ten cylinder V10, or twelve cylinder V12 engines. Those types of engines have been used for many years in the car industry. All the car manufacturers prefer to use those engines because people like them and thinking that more cylinder means more power. For many years those car manufacturers have not realized one thing that big engines emission rates are really bad and those engines are actually creating tons of carbon monoxide because they have more cylinders. Basically more…show more content… Porsche started to downsize their engines to fit their engine emission rates to the new rules. By that move, Porsche was one of the first sports car manufacturer that started to downsize their engines. Downsizing the engine mean is actually pretty simple. They are actually taking 4.8 liter, eight cylinder V8 engine and changing it with the 3.6 liter, six cylinder V6 engine. When they are making the engine smaller, they are also adding that engine a turbocharger to make it much powerful as the bigger engine. (Turbocharger is helping the engine to get more air to the pistons to increase it is performance) Most of the Porsche customers thought bigger engines were stronger and it makes the car go faster. Actually, it is not true because when they add turbochargers to the engine, it makes the car much powerful as the bigger engines. Another thing about the downsizing the engine is the fact that, when the manufacturer downsizes the engine they are actually making the car lighter. When a car becomes lighter, it is actually goes faster than the previous models because it has much power as the old model, but it is lighter. However in order to prove their small engines performance to their customers, in 2014 Porsche started to compete in the FIA WEC 24 hour races to test their new downsized engines to see their performance and reliability in long endurance races.
Managing the International Value Chain in the Automotive Industry
Strategy, Structure, and Culture
Stefan Schmid, Philipp Grosche
Table of contents
Foreword Authors Acknowledgments International value chains: Current trends and future needs, as exemplified by the automotive industry 1. Internationalizationofthevaluechainintheautomotiveindustry 2. Configurationandcoordinationascrucialdimensionsinshapinginternational valuechains 3. Bestpracticesandoptionsformanagingtheinternationalvaluechain
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CASE STUDIES
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Guide to using the case studies
The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge specific issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow the
BRAND BUILDING BLOCKS
Building Strong Brands: Why Is It Hard?
It is not easy to build brands in today 's environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to