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A Brief Note On Recycling And Its Effects On The Human Footprint

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Max Cohen Cohen, 1
Professor Seelie
September 27, 2015
English 104
Essay 1: Recycling
Recycling has been the environmental crusade to reducing the human footprint, with it’s spotlight shining down on in recent years. It was the noblest of causes, recycling being a great idea for the environment and society; but it is being handled poorly. Its modern descendant has turned into a corporate scheme with recycling becoming a business, instead of being about the environment because marketers are using environmentalism as a excuse for overconsumption, recycling products are only being recycled for profit, and cities & big business use inflated numbers to attain media attention. Let’s now take a look at the bread and butter of …show more content…

Companies are using environmentalism as a straw man for overconsumption. Coming straight out of writer Amy Westervelt’s article, “Can Recycling Be Bad for the Environment?”, Westervelt clearly sees through this ploy of emotional appeal, stating “American consumers
Cohen, 2 assuage any guilt they might feel about consuming mass quantities of unnecessary, disposable goods by dutifully tossing these items into their recycling bins and hauling them out to the curb each week”. (Westervelt, Amy. "Can Recycling Be Bad for the Environment?" Forbes. Forbes Magazine, 25 Apr. 2012. Web. 5 Dec. 2015). So why is the reason that companies are starting to “Go Green”? Its clearly obvious that the change in America from an industrial country to a environmental country has taught big business how to market environmentalism in mass quantities of their product. The strategy of the consumption-environment mindset are increasing rapidly. If this trend of buying without thinking does not slow down, with problems like not shifting priority from consumption to being environmentally aware, things will certainly worsen. On the topic of green marketing, people often see that green marketing refers to the advertising of objects or products with environmental characteristics to them (Like the Nestle bottle, for example). Terms like “Environmentally Friendly”, “Refillable”, and “Recyclable”, are some of the things people associate with green marketing. In reality

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