A Brief Note On Rural And Semi Urban

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Urban people are more conscious about guaranteed return, semi urban have less confidence on transparency and money back in time.
3. Do you have any Insurance?
150
100
50
0 urban semi-urban no yes
4. Which type of insurance you have taken
45
40
35
30
25
20
15
10
5
0 semi-urban urban semi-urban private your occupation urban semi-urban urban government business term life insurance saving or investment retired plan child insurance income insurance
Whether urban or semi-urban, normal term insurance is taken in majority by both government and private employees. Government employees are more interested in Investment and Retired plan in compare of Private employees. Private employees are keen to income insurance.
5. Name of company of which you have taken insurance 24
100
90 80 70 60 50 40 30 20 10 0
Series1
Series2
This is combined of both urban and semi urban respondents.
6. How do you know about your current policy?
45
40
35
30
25
20
15
10 5 0 urban semi-urban
In urban market Internet plays most important role to make awareness of product otherwise in semi-urban areas, word of mouth and references of relative and friends is most salient. Even it has been seen that in semi urban areas people purchase insurance because of pressure from relatives and their seniors in job.
7. Have you heard about IDBI Federal life Insurance? 25
80
70
60
50 yes 40
30
20
10
0 urban semi-urban no can 't say
75 out of 100 urban respondents and 57 out of 100 semi-urban respondents have
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