A Brief Note On The Best Sporting Memorabilia And Shoe Brand

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. The brand alone is valued at $10.7 Billion making it the most valuable brand among sports businesses. Nike and Precision Castparts are the only Fortune

Solely Shoe Industry has an annual revenue of about $360.1 billion. Europe is the largest market of shoes all over the

The two main reason I purchase Nike shoes over the others is the design/functionality of the shoes and the access to a large variety of shoes.

Relevance Statement: According to Austin Carr of Fast Company (2013), Nike employs 44,000 people and is the most valuable brand in sports today. Everywhere we look we see the Nike swoosh, just go watch one of our athletic teams here at Purdue.

Today Nike Inc is the largest manufacturer of sports footwear, apparel and equipment with worldwide revenue in excess of $25 billion in 2012 under various labels including Nike, Nike Golf, Converse and Hurley. Seventy percent of the company’s value is derived from footwear and apparel sold under the main brand Nike with Nike footwear commanding a market share

Foot Locker is one of the top competitors in the athletic shoe industry. Foot Locker Inc. accounts for a market leading 40% of industry revenue (IBISWorld, 2014). Foot Locker’s first retail location was opened on September 12, 1974 in City of Industry, California. Initially a subsidiary of the F.W Woolworth Company, Foot Locker Inc. has since becoming the successor corporation to its former parent company, and now operates approximately 3,450 retail locations under its different brands (Footlocker Inc., July, 2013). They compete with other athletic shoe stores like Adidas and Nike, as well department stores like Target and Wal-Mart. Since 1974, Foot Locker Inc. has launched different brands, namely, Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs, and Eastbay, to cater to consumer demographics, and adapt to changing consumer preferences.

The brand that has consistently been my favorite over the years is Nike. Nike is a brand leader and has demonstrated innovative and creative thinking around its product initiatives. The company has a reputation for consistently producing strong results even during the financial crises by continually reinventing its products. Nike has excelled in creating quality products for not only athletes but for other consumers as well and has excelled in understanding and incorporating the American pop culture into its products and marketing campaigns. The endorsements with athletes such as Michael Jordon, the iconic “swoosh” symbol and the slogan “Just Do It” have made the brand a household name.

Nike (NKE): $16.3 billion in total revenues. Nike competes also only in the athletic footwear market. Though it only competes in one aspect, Nike has an advantage when it comes to finances because it is much wealthier. It also controls 31% of the market share of athletic footwear.

Nike Nike has made itself very popular with its name and logo. Its name comes from the Greek god of victory, Nike. Its logo is the infamous ¨swoosh¨. Although those things have made they well-known but is not the reason all these kids are buying their shoes. The reason all kids across America want the Nike brand shoes is very simple, Nike sponsors Legendary NBA players. After they make the deals they market that line of shoes to kids saying ¨Kids, you could wear the same shoes as Lebron James or Kyrie Irving¨.

Nike Inc. is a very large, well-known brand which is a direct competitor with Lululemon, Nike have a well-known reputation in the sporting world, targeting many different athletes with a large product line while sponsoring and getting athletes to represent their product line. Nikes market capital is $86.6 billion while their revenue is $34.35 billion, Nikes market share in Q2 of 2017 rose to 39.93% with their footwear dominating the market with 51.88% (NKE Sales vs. its Competitors Q2 2017, 2017).

Though the price tags on these basketball shoes can be seen as ridiculous, these companies are still making a huge sales off these shoes, largely because our society brand washed most of these brands customers to pay that much for shoes. According to www.statista.com, Nike’s revenue worldwide is $30,601 Million, their net income worldwide is $3,273 million and there number of retail stores worldwide is 931. Also according to www.statista.com , Adidas net sales worldwide is 14,535 million Euros, their net profit was 524 million Euros and their number of stores worldwide is 1,746. Even with these hefty prices, at which companies are selling their products, they are still making huge profits globally and will continue to make big profits, due purely to the name of their brand, despite the prices. The increases in these companies prices, it has increased the price of other companies basketball shoes such as, Under Armor and Peak. Also it has sunk cheaper shoe companies like And-1 and Reebok.

The athletic footwear industry includes all producers of shoes designed in an athletic style or for an athletic use. We define the active footwear industry as an industry that manufactures shoes for active lifestyles. The primary focus of this analysis is on the United States market as it represents roughly 32% of the overall footwear market (PRWeb,

Nike has an umbrella of brands under its name like Nike Golf, Nike Pro, Nike+, Air Jordan, Air Force 1, etc. Nike is a highly recognizable brand across the globe as because of it’s swoosh logo and the trademark “Just Do It.”. Nike is endorsed by many famous sports personality which makes the brand more desirable.

Nike, Inc. has been the world’s leading innovator and provider in athletic footwear, apparel, equipment and accessories for 50 years. Their mission has been to bring inspiration and innovation to every athlete in the world; if you have a body, you are an athlete. Arguably one of the most innovative companies in the world, Nike has built its brand into an iconic world-class powerhouse that continues to dominate the market with no signs of slowing up. Nike’s marketing and advertising have been breakthrough, aspirational, and legendary over the years, featuring high-profile athletes and heroes.

Meaningfulness as a brand the meaning of Nike is the “greek goddess of victory”. Likability of the brand the symbol of the brand reminds the minds the sign of ok in addition it is associated with victory and winning. These all have a positive effect on peoples minds. Adaptability is how the brand responds to change nike has changed its logo many times in years which shows how Nike uses adaptability for brand equity. Transferability is the capability of the brand to add new products nike always adds to their portfolio of products they also change their logo according to gender ,product etc. Protectability is the last of these elements which is about protection and legal registration nike has protected their brand elements with the swoosh appearing alongside the trademark “just do it” since