A Brief Note On The History Of Pay

1018 Words Jul 3rd, 2015 5 Pages
Written Assignment unit 2

The history of pay-to-click begun in 1996, the first known and documented version of a PPC was included in a web directory called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard bell NEC Computers. The initial reactions from commercial companies to Ark Interface II 's pay-per-visit model were skeptical, however. By the end of 1997, over 400 major brands were paying between $.005 to $.25 per click plus a placement fee.
In February 1998 Jeffrey Brewer of Goto.com, a 25-employee startup company later Overture, now part of yahoo, presented a pay per click search engine proof-of-concept to the TED conference in California. This presentation and the events that followed created the PPC advertising system. Credit for the concept of the PPC model is generally given to Idealab and Goto.com founded by Bill Cross. Google started search engine advertising in December 1999. It was not until October 2000 that the Ad Word system was introduced, allowing advertisers to create text ads for placement on the Google search engine. However, PPC was only introduced in 2002; until then, advertisements were charged at cost per thousand impression or Cost per mille (CPM). Overture has filed a patent infringement lawsuit against Google, saying the rival search service overstepped its bounds with its ad-placement tools.
Although GoTo.com started PPC in…
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