A Brief Report On Marketing Mix

1079 WordsSep 3, 20155 Pages
The purpose of this report is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride. DREAMWORLD MARKETING MIX A marketing mix consists of Product, Place, Price and Promotion. It is fundamental to understand these four elements for developing an effective marketing strategy. Product Dreamworld offers a wide range of products and services to customers. Several services Dreamworld provides are rollercoaster rides, animal safari tours, children storytelling, shows/presentations, feeding and holding an animal. Dreamworld’s products consist of food, beverages and merchandise. Dreamworld’s services can be categorised as attractions/rides and products can be categorised under food and merchandise. Price Dreamworld’s pricing structure is targeted to different market segments. Dreamworld provides varied prices and discounts offered for different services and ages of people. Discounts are offered in group ticketing and for a one year unlimited world pass at Dreamworld, WhiteWater World and SkyPoint. Prices for pensioners and children (3-13) are cheaper than adult tickets and infants under three years are free. Dreamworld’s one-day ticket price includes a one-day entry to Dreamworld and WhiteWater World. Rides, shows and attractions are included, however food, beverages, merchandise and photo sessions require payment. $85.00 Child

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